Marketers are still faced with the same problem they have been facing for a while.
At least for some media, marketing can be perceived as interrupting and negative in nature.
Advertising on TV can be intrusive and produce the exact opposite effects.
Viewers often feel as if ideas are imposed on them.
The opposite happens with blogging.
When done properly, advertising is not intrusive.
On the contrary it can be helpful.
When done in the form of a review, readers can gain from the information presented and possibly pursue the advertisements or just read a different post.
A reader can always find what they are looking for.
For the marketer, the situation is beneficial since, they do not perceived negatively.
Readers can also interact; write responses that result in getting desired feedback for their product or service.
Bloggers can harness these benefits their blogs can offer and make money doing so.
More and more bloggers are monetizing their blogs by writing reviews.
Making money blogging by writing reviews is becoming increasingly popular and profitable for some.
A good comprehensive review by an established blogger can cost thousands of dollars and for the advertiser it can be what makes or breaks his campaign.
When writing a review of a product or service, whether you are paid to do so or not, you should always keep a few things in mind.
Flow of a Product Review:
A product review will have an overall summary of what that product is about in a broad sense and what your readers will find out if they continue to read all the way down.
Then it will flow into the following sections:
- What the product is about
- How it works and its features
- Whether you recommend product or not
- Rinse and Repeat
You can use something like this as your template for each product review you do.
Don’t Be Biased:
When presenting your readers with a new service of product you should always to so without being biased; you should be honest and present what you think is the positive as well as the negative features of what you are reviewing.
Don’t be dogmatic; always do so in a subtle way.
Write reviews in the best possible way.
Put effort in your writing; make sure your spelling and grammar are correct.
A good review will always have a few pictures of the product or screen shots of the site that is being reviewed.
Aside from the fact that they can intrigue a visitor in becoming a reader, they can give a reader a good idea of what the site being reviewed is about.
The Importance of Product Reviews:
Product reviews are meant to benefit the customer more than they benefit you.
If you don’t have this kind of mindset, you won’t be able to captivate them.
In this section, I’m going to take you through step by step how I write my product reviews.
Research the product you want to review, this is the first step.
Research material can be found at sales pages and affiliate networks they belong to.
Know the Product:
Having a clear understanding of the product gives you full knowledge of the in’s and out’s and sets a stage for a genuine review that is going to be helpful to the final reader.
Check if it has been reviewed before by other bloggers.
Research product details on the sales page or video and know everything there is to know as this ensures a quality product review.
You have to be well-equipped with information and facts about your target product and not just rely on guess work and impression, or else you’ll only mumble jumble in your reviews!
What is the cost of the product?
Does it have Upsells, Down sells?
Who is the creator of the product?
What is their name?
Purchase The Product:
The best way to do a product research is to buy it.
You’re not just doing this for you but for your customers.
This makes it possible with time, to turn visitors into long term customers.
However, if you’re a beginner, I wouldn’t encourage you to buy all the products you wish to review.
So I’d encourage you to get relevant training on the topic first.
In any case, buying a product which is protected by money back guarantee is the best option to take.
You are going to summarize the whole product in 4 simple outlines; the products’ website URL, price, owner and state whether you recommend it or not.
This is like a little snapshot of your review and a quick way for someone to see what your review is going to result.
How Does The Product Stack Up?
This is where you go in to explaining how the product works.
Most of all how it helps you make money.
This is where knowledge of the product comes in to play.
If you didn’t do your research, you will simply fail this part.
Is It a Scam or legit?
This is the section that your readers are most interested in.
Your findings on the product, what is your consensus?
Some programs and websites are simply obvious scams.
In your niche, it could be something else people want to know.
So you’ll need to know what your audience will be looking for in that product for your niche.
It might deliver some value but not enough to help someone succeed in a long run.
In this case state the facts and leave the final decision to the readers’ discretion.
It’s important to recommend a better option.
This may be a product you believe in, trust and have some success with.
Tips For Writing Money Making Product Reviews:
What makes a perfect product review?
- Unbiased critique
- Straight forward
- Well summarized
- To the point
There are many ways to do a product review with endless supply of topics to select from.
You can do reviews for physical products like gadgets or accessories from platforms like Amazon and other similar mediums.
The list is endless!
But it all depends on your niche.
This is where you can recommend a better product or go with the one being reviewed if you trust it.
Speculate how successful the product will be and how does the product compare to other products?
What do other people think of the product and what do you think of the product?
This gives the reader a sense of closure and in most cases, they may go with your recommendation.
There are already hundreds of blogs which anyone can access and these online journals tell us the real consumer experience about products and services.
They also narrate the harrowing experience that some consumers had to face due to unscrupulous companies and or inferior products.
The information is voluntary and not paid for and so people perceive them as authentic as compared to the adverts.
There are positive feedback too which are actually recommendations and consumers are taking cues and choosing smartly.
But the battle against biased information that seek to influence and misguide consumers can only be won if there is a larger participation.
It is time for consumer action that makes sure consumers reclaim their rights and their voices are heard.
In the backdrop of a weak consumer rights protection system and many vested interests only consumers can help fellow consumers and they can do so without spending any money or much effort.
There are already few websites available where a consumer can find out feedback about a product and also write a review for others to read.
They cannot be just fooled anymore and already many consumers are turning their back to these sponsored guides.
They are increasing relying on fellow consumers for information about products and services.
Gone is the times when a company can form a consumer opinion by clever advertising and influence buyers to select their products.
The consumers in the 21st century have a very powerful tool within their reach and that is internet.
Would love to hear your thoughts about this post or this site in general.
I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
Kind Regards Shane.
Keep in mind that we may receive commissions when you click our links and make purchases.
However, this does not impact our reviews and comparisons.
We try our best to keep things fair and balanced, in order to help you make the best choice for you.