You may have heard of this in the past; when people would look for potential link partners. Well, those days are over and now webmasters are moving on to better things, while losing their reciprocal link building efforts.
If you are interested to know what this new technique is, it’s simple in theory. It is known as link baiting. This is a technique that brings links to a website simply because of the unique and popular content on a website.
With the rise of the blogging and social bookmarking sites, all it takes is one user to notice a topical page and link to a site. Once a link is passed around once, it becomes easier for it to go viral.
Bloggers around the net continually use link bait to urge different bloggers to make reference to them or to get their content to go around the blogging network. Be that as it may, numerous customary websites have not exactly connected on to this method. Hard to know why they aren’t using linkbait.
The advantages of making quality, unique, or even controversial content go way past what one may initially envision. At this point, when a website offers genuine value to the user, they can make hundreds and even thousands of backlinks without asking.
Unfortunately, just having great, quality content on your site doesn’t generally work. To pick up the maximum capacity of link baiting, you need an alternate take.
Probably the most popular ones include:
Everyone wants to find out about industry news. Be that as it may, the way to pulling in some real traffic is to add, to the most recent news. Discover precisely how it influences your website guests. On the off chance that you simply give a reiterating of what every other person has just stated, nobody will mind.
Be that as it may, in the event that you infuse your very own twist or character into your news story, at that point you are set up to grab somebody’s attention.
News is perhaps the most ideal approaches to draw in incoming links, particularly if the news is controversial.
Before we proceed onward, I should caution you that this take can be exceptionally ground-breaking and furthermore extremely dangerous. It includes contradicting what somebody says, ideally somebody prominent in the business.
When utilized accurately, controversy can be successful in carrying traffic to your site, however always be cautious.
To start, search for articles and stories in your industry. The absolute best places to discover this kind of content is on online journals, news destinations, and social bookmarking locales. When you have discovered a decent story, take an opposing perspective or give it some kind of twist. This will make your content stand out from the hum drum of what every other person is posting.
The following take is really one of my top choices. It is known as the asset take.
Information is ground-breaking on the web. In the event that you have data that isn’t accessible anyplace else, you become a legitimate authoritative resource. A considerable lot of these resources come as a list.
You would be amazed at the power of a list. You can arrange:
– a list of helpful tools that would be beneficial to your readers
– a list of the best blogs in your niche
– a list of popular news stories within your industry (When you are doing this kind of list, be sure to sprinkle in some of your own commentary)
One of my favorite lists is located at http://www.seocompany.ca/tool/seo-tools.html, where they offer over 150 SEO tools. Simply by linking out to their favorite SEO tools they get tons of traffic each and every day.
Another popular resource take is to make a valuable online tool that your guests can download for nothing. When they have downloaded your free tool, let them rebrand it; and give it away on their own sites
Have you at any point gotten a joke or some other kind of humour in your inbox? On the off chance you most likely have. Jokes, entertaining stories, and odd pictures are the absolute most popular takes on the Internet.
Inside your own website, you can include your very own bit of humour. You should ensure that it fits with your personality on the web, People need to see your true self.
Numerous organizations have made their sites an impersonal void. This isn’t the manner in which the web works. The Web is a connecting with and intuitive network of individuals. When you begin giving your website some character, individuals will begin paying heed. The standard is just too simple to even think about passing over.
Another key to recall when utilizing link baiting is that your article or news story ought to quite often link out to driving industry sites or powerful bloggers.
There are such a large number of sites who are reluctant to link out to different sites. In any case, by referencing other sites and bloggers, you would be amazed at the quantity of individuals who begin linking to you.
Bloggers are a group of websites who understand the power of linking to other people. Inside the blogoshpere, links are spread eagerly to the individuals who give incredible content. Accordingly, they all get more traffic than they would alone.
While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.
Whether there are external incentives to encourage the viral spread, if you failed to make the article or e-book interesting enough with high quality content that is useful or entertaining, you couldn’t pay them enough to pass it along. If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.
While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive. Provide an incentive that you dont have to pay up front. Instead, provide a success incentive.
If the desired outcome is met then you give them money, commissions, discounts, extended memberships, additional MP3 recordings, more articles, more books, etc. Whatever incentive you decide to use, make sure it is easy to sign up for and easy to collect.
The way to sell with a viral marketing piece is to do so at the very end, in the conclusion, in the summary or in the resource box. It doesn’t need to be a hard pitch, just an offer for an ethical bribe that will move them to visit your website, call your 800 number or email to get whatever you are offering.
Because we’ve heard of some success stories where no promotion was needed, it is easy to fall into the trap that yours too will be one of those. I’m not sure what the statistics are but the vast majority of viral marketing requires promotion to make them successful.
There is a wonderful piece of wisdom you should apply to viral marketing you have not because you ask not. Does your viral marketing ask the reader to pass this along to others?
This can be done in the resource box with something very simple like, If you found this useful, please pass it onto others that might be helped by it too.
If it is a viral article and you have also it published on your website, have a button or link on the page that says Send to your friends. While it is true the Send to your friends button won’t make it viral all by itself you never know which friend that gets it might decide to promote it to their list of 100,000.
Tips for Talking to Webmasters
Before you contact webmasters, place a link to their site on your home page or resource page to assure them that you will actually provide a high quality link. Create a subject line that will encourage them to read your message rather than deleting it. You don’t want them to think you’re message is Spam. (Something about their site or product is sure to capture their attention; they will probably open and read it, thinking that you’re a potential customer.)
Begin your message by talking about your visit to their site and what you found interesting about it. Detail your product or service in one line and ask them to exchange links with you.
Tell them in detail where you have placed their link and emphasize that it is only one click away from your homepage. Tell them that if you don’t hear back from them within 2 weeks, you will consider that to be a negative response and that you will remove their link from your site.
The term link baiting itself may sound a little fishy, but it’s not. If you are a good web master, you should always strive for your content to be link bait. This simply means that your content is of such quality that others simply can’t help but link to it.
Would love to hear your thoughts about this post or this site in general, and I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments. I’m happy to help any way that I can.
Kind Regards Shane.