I have just posted and article on the best email marketing platforms that are free. This article will be about what is the best email marketing platforms that are worth paying for. This will be for the more experienced online marketer who is a little bit more established in their business. It won’t hurt to read about it, if you are just starting out.
As it will become useful soon enough. I will review all the free email marketing platforms from my previous post, as they all have paid versions that offer some useful features and benefits.
HubSpot Email Marketing:
HubSpot has different packages with many features and benefits that have up front costs.
I will focus on the starter package.
The starter package gives you HubSpot branding removed, email marketing, and lists mobile optimization are the extra’s you get with your starter package.
The simple one to talk about is the removal of the branding and is it really worth the extra cost.
In the early stages of online marketing having an association with HubSpot would not concern me i would even be happy to promote their product if they had an affiliate link.
Email marketing is what you would be paying for, as this is pretty much why you are paying the money.
Mobile optimization is most important these days as more people are using their mobiles.
Statistics show the total number of mobile phone users has increased from 2015 to 2019 and will reach up to 4.68 billion in 2019.
The number of mobile users in 2020 will increase to a staggering five billion.
Now that is important to know so you can plan your email marketing strategy, in the pursuit of customers loyalty.
Email marketing is one of the best ways to get a piece of the online marketing platform.
SendinBlue Email Marketing:
With sendinblue I will cover the Silver package.
This is as close as it gets to HubSpot cheapest paid option you will find.
They have cheaper options to select from, for the purpose of this review it is best do apples for apples or as close as possible.
In my research on SendinBlue website I came across some comparison charts and one of them was up against MailChimp one of the products i am reviewing.
SendinBlue is an up to 4 times cheaper alternative to Mailchimp this information is found on their website with relevant info graphics attached.
Mailchimp charges you for the volume of contacts in your lists in addition of the volume of emails you want to send.
Growing your contact list can get very expensive, for no actual reason.
At SendinBlue, we don’t charge your growth, only the emails you send.
Check out our scalable pricing plans, designed to fit every needs.
For instance, sending a simple monthly newsletter to 5,000 contacts will cost $50 per month with Mailchimp, whereas our “Lite” Plan allows sending up to 40,000 emails for only €19 per month.
More importantly, Mailchimp will charge you for creating additional contact list, preventing its user who can’t afford it to apply segmentation best practices and achieving GDPR compliance.
Take your marketing to the next level:
Mailchimp is a newsletter and email marketing campaigns software, but doesn’t offer directly transactional email management : it is done through a paid add-on, Mandrill.
SendinBlue is an all-in-one relationship marketing platform, allowing you to manage transactional emails as well as SMS campaigns and notifications without any additional cost.
SendinBlue has been designed as a GDPR compliant alternative to Mailchimp : advanced contact and consent management, servers hosted in France, multi-list subscription forms…
In comparison, Mailchimp impedes your compliance with GDPR because of data stored outside Europe and the cost of creating new lists preventing to apply best practices in consent management.
Mailchimp Email Marketing:
In my research around the internet i came across a customer review saying MailChimp will drop you from there platform if you are in any way associated with affiliate marketing.
That is probably going to make my decision a little bit easier.
Grow plan: Plans start at $10 per month
Up to 5,000 subscribers: $50 permonth
Up to 10,000 subscribers: $75 per month
Up to 25,000 subscribers: $150 per month
Up to 52,000 subscribers: $250 per month
Pro plan: Plans start at $199 per month
Up to 5,000 subscribers: $50 per month
Up to 10,000 subscribers: $75 per month
SendinBlue certainly have given Mailchimp a bit of a battering in their comparison review as expected.
They have other comparison charts on their website on other competitors in their field.
I only mention it here as you could understand SendinBlue are going to be more positive with their company offerings than someone else’s.
Mailchimp, is known best as a popular tool for organizations to manage their customer facing email activities, a profitable business that its CEO told TechCrunch has now grown to around 11 million customers with a total audience of 4 billion, and is on target for $700 million in revenue in 2019.
To achieve that number MailChimp will offer a full marketing platform to smaller companies.
Delivering Services For 20 Years:
Going beyond the email services that it has been delivering for 20 years, which alone has led to multiple assets offers, as its valuation has crept up reportedly into the billions, the new program will feature a number of new products within it.
They include technology to record and track customer leads; the ability to purchase domains and build sites; ad retargeting on Facebook and Instagram; social media management.
It will also offer business intelligence that strengthens a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom.
The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.
New Pricing Structure:
As of this Wednesday; 15/4/2019, Mailchimp also plans a significant shift of its pricing into four tiers of free, $9.99/month, $14.99/month or $299/month (up from the current pricing of free, $10/month, $199/month) — with those fees scaling depending on usage and features.
Current Customers Pricing Does Not Change:
Existing paid customers maintain current pricing structure and features for the time being and can move to the new packages at any time, the company said. New customers will sign up to the new pricing starting May 15.
“What’s really key is the role digital apps, digital publishing and social media have played,” said Ben Chestnut, Mailchimp’s co-founder and CEO.
“We can have a 10-employee company with a customer base bigger than 1 million. That’s a combination you couldn’t achieve before the growth of online.”
In March, we reported that Mailchimp acquired a Shopify competitor called LemonStand to start to build more e-commerce tools for its users.
The new marketing platform is the next step in that strategy.
The new services launch also comes at a time when an increasing number of companies are closing in on the small business opportunity, with e-commerce companies like Square, Shopify and PayPal also widening their portfolio of products. (These days, Square is a Mailchimp partner, Shopify is not.)
Marketing On The Radar:
Marketing was already on there radar; Mailchimp had already been dipping there toes in over the last two years — indeed, customer-facing email services is essentially a form of marketing, too.
Other launches have included a Postcards service, offering companies very simple landing pages online (about 10% of Mailchimp’s customers do not have their own web sites, Chestnut said), and a tool for companies to create Google, Facebook and Instagram ads.
A Marketing Presence:
Mailchimp has a huge marketing presence already: it says that daily, more than 1.25 million e-commerce orders are generated through Mailchimp campaigns; over 450 million e-commerce orders were made through Mailchimp campaigns in 2018.
Its customers have sold over $250 million in goods through multivariate + A/B campaigns run through Mailchimp.
Mailchimp have taken 20 years to grow into marketing from email, it’s not clear what the wait will be for future expansions, and into which areas those might go.
Surprisingly, one product that Mailchimp does not want to touch for now is a sales CRM. “No plans for CRM services,” Chestnut said.
“We are focused on consumer brands. We think about small organizations, with fewer than 100 employees.”
- It’s an affordable way to engage your target audience.
- It can help build customer relationships.
- It helps to create and expand brand recognition.
- Most people wont open your email.
- Emails can feel impersonal and ‘sales-y’.
- The unsubscribe button is easy to find.
- 3 out of 4 people are using email.
As with life in general, there are upsides and downsides to email marketing.
Considering both the pros and the cons will help your business create a strong email marketing game plan that attaches you with people to assemble a brand, trust, relationships, increase sales and establish repeat business.
Discovering an email marketing plan that satisfies your business requirements is not to hard.
In general email marketing plans are generally the same, pricing and features are much of a muchness.
All offer free trials, varying array of email templates, social media integration and email scheduling.
When you have decided on what suits your price range, you will be able automate your marketing workflows, track your statistics, send more targeted emails, and build a solid relationship with your customers.
There are many options when choosing an email marketing platform both free or paid so consider carefully where you are going to spend your hard-earned money.
I would love to hear your thoughts about this post or this site in general.
I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
I’m happy to help any way that I can.
Kind Regards, Shane.