Awin is a global affiliate network which is part of the Axel Springer and United Internet Groups.
With ShareASale, the Awin group comprises of 15 offices worldwide, 1,000 employees, 200,000 contributing publishers and 15,500 advertisers, connecting customers with brands in over 180 countries around the globe.
Operating across the retail, telecommunications, travel and finance verticals, Awin generated $21 billion in revenue for its advertisers and $1.1 billion for its publishers in the last financial year.
Who is in the Awin group?
The Awin group consists of Awin, formerly Affiliate Window and zanox, affilinet and ShareASale.
The group is owned by Axel Springer and United Internet.
How does the Affiliate Window and zanox relationship work?
Affiliate Window and zanox have been joined under one company since March 2017, and are now known as Awin in all markets.
What is Awin’s role in affiliate marketing?
Awin is a specialist affiliate marketing platform.
Their role is to connect advertisers with a network of publishers from a variety of sectors – price comparison, blogs, social networks and communities, email marketing, display etc, both locally and internationally.
Awin’s role is to position itself as a trusted third party between advertisers and publishers, providing account management, strategy and technology.
What differentiates Awin from your competitors?
Awin has a track record of delivering growth to leading brands across the globe through their affiliate programs.
In recognition of their work, Awin has been voted Publishers’ Choice of Network 12 times in the past 13 years by clients and peers at the annual Performance Marketing Awards.
Their list of award-winning tools for affiliate management and reporting are easy to use, flexible, and offer powerful functionality and insights to help you get the most out of the affiliate channel.
Their network also provides global expansion opportunities into new markets for both advertisers and publishers, supported by global and local teams.
What is affiliate marketing?
Affiliate marketing is a form of performance marketing, generated by referrals from an affiliate site to an advertiser site.
The affiliate is awarded a commission based on every completed purchase they drive for the advertiser.
What is an affiliate marketing network?
An affiliate network acts as an intermediary between advertiser and publishers.
Networks provide tracking, account management, payment management, technical support and strategic consultancy to aid with the optimization of both parties’ affiliate marketing activity.
What’s the difference between an affiliate network and an affiliate program?
An affiliate program is specific to an advertiser, and publishers joined to an affiliate program will have access to all the tools provided by the advertiser to promote their products.
This can include banners, images, offers, product feeds.
This also allows access to the tracking links which will help to ensure a publisher is paid for the promotional activity they run. An affiliate network is a company which facilitates affiliate programs.
These will often include teams of account managers who provide service and strategy to both advertisers and publishers, as well as technology teams who uphold the tracking and reporting systems which are fundamental to running an affiliate program.
An affiliate network will also facilitate payments and tracking.
What is a cookie?
For affiliate marketing, cookies are the mechanism that allows a network to understand the click time and advertiser that sales are being driven for.
What is an affiliate publisher?
An affiliate publisher is a website owner or business that earns commission for referring sales to an advertiser by using affiliate links.
What are the types of affiliate publishers?
Publishers are categorized by the way in which a consumer would interact with the site and the type of content they create.
Some of the most well-known publisher types are: Cashback, social & blogs, editorial content, and discount codes.
What is the difference between publisher and advertiser?
An advertiser is an online retailer with a transaction website.
Advertisers can set up an affiliate program in order to promote your products or services on another website (affiliate) who would drive traffic to your site to increase sales.
An affiliate promotes transaction websites and drives traffic to them through text links and banners placed on their own site.
They are awarded a commission once a customer makes a purchase on an advertiser’s site.
What is CPA?
‘Cost Per Acquisition’ or CPA is the amount an advertiser would be willing to pay for an acquisition/lead.
The cost per acquisition may be set as a percentage or fixed value, and is also a metric used to monitor performance and to set targets to.
This method ensures advertisers are paying publishers for successful transactions.
What is CPL?
‘Cost Per Lead’ or CPL is the amount an advertiser is willing to pay per lead generated for their program.
A CPL program is where an advertiser pays a publisher an agreed fee for each qualified lead (potential customer) referred to your website.
This usually takes place as completed forms requesting further information on your business, and a callback or a brochure request are submitted.
How does affiliate marketing work?
Affiliate marketing works via tracking pixels.
When a user clicks through an affiliate link, a cookie is dropped in relation to that action.
Once the user completes a sale and reaches the confirmation page of the advertiser, a tracking pixel is fired which ensures a sale is registered within the Awin interface.
The publisher can then be awarded the relevant commission.
How are sales tracked from my website?
Once they complete a purchase on the advertiser’s site, Awin tracking code will fire from the confirmation page and record a sale in our interface.
How do affiliate networks track sales?
Affiliate marketing networks track every publisher on the network through a unique publisher ID.
The ID is used in tracking cookies to record which affiliate publisher generates what sale.
How many merchants use affiliate marketing?
According to the most recent research into the industry, over 80% of brands are using affiliate marketing to drive sales.
On the Awin network, there are over 29,500 active merchants working in over 180 countries around the globe.
What do affiliate marketing merchants need to know?
The key to affiliate marketing is finding the balance which allows you to offer competitive commission rates while managing your budgets and profit margins, allowing for CPA increases and tenancy based activity where possible.
A good understanding of your target audience is helpful, but not essential.
Work with your network contacts (account managers, consultants, publisher services) to understand the affiliate base and ensure you’re able to make the most out of your program.
Awin also offers a full day advertiser training course, designed to help new advertisers to the network optimize their affiliate program.
How can affiliate marketing help my business?
Affiliate marketing helps your business by giving you access to professional marketers (affiliate publishers), giving you a chance to expose your product to new audiences, offering you a cost-effective method with a good ROI and helping you to save time on marketing that you can spend on other aspects of your business.
How do affiliate networks make money?
Affiliate networks make money through fees charged to the affiliate advertisers.
The fees usually consist of a percentage of each sale made on the program and those are agreed with each individual advertiser.
What are the best free blogging platforms for affiliate marketing?
WordPress, Wix and Squarespace are all great free platforms that would support an affiliate marketing website.
How do I become a successful affiliate?
To become a successful affiliate, you will have to make sure you promote products customized to your audience.
It is also important to test, measure and track your campaigns to optimize your affiliate activity.
Work with advertisers that suit your brand, and ensure you are keeping your audience engaged with your content.
Who regulates affiliate marketing?
If your part of an affiliate network, they will help you prevent potential issues, monitor compliance issues and make sure all the publishers on the network go through an application process and compliance checks before joining the network.
The IAB and their Performance Marketing Council help to steer the best practice in the affiliate marketing industry.
Where can I learn affiliate marketing?
If you’re an advertiser, you can join us for our Advertiser Training Seminar.
In case you’re a publisher you get to know all the basics of affiliate marketing on our “Back to Basics” section here.
What do I need to become an affiliate marketer?
To become an affiliate marketer you need a site, blog or any other internet presence to drive traffic to an advertiser site.
Once you have joined an affiliate network and then the advertiser programs you wish to promote, you’ll have access to all the links, and promotional materials you need to add to your site and begin affiliate marketing.
How do I get a job in affiliate marketing?
Awin is always looking for passionate people to join our teams across all disciplines.
If you’re looking for a career in affiliate marketing, visit our careers page to see all our vacancies.
How do affiliate programs make money?
Affiliate programs make money when publishers refer visitors to the advertiser page through an affiliate link and complete a transaction.
This is counted as revenue for an advertiser.
How do I create a website for affiliate marketing?
You can start an affiliate marketing website from any base.
Many of our publishers use free ISPs like WordPress or Wix to get started.
Its important to find something you’re passionate about and can continue to post regular engaging content about, particularly in the beginning, to build up a strong and engaged following.
Once you’ve joined an affiliate program, through a network like Awin, you can begin to incorporate affiliate links behind the products or brands you mention and start to drive traffic and sales through affiliate marketing.
How do I start an affiliate marketing business?
To start an affiliate marketing business, you need a website, blog, or other internet presence where you can communicate to an online audience.
It’s important to choose a direction you’d like to work in.
How much do affiliate networks charge?
Awin operates on a performance-based business model, commonly known as affiliate marketing.
Partnering with advertisers and publishers, Awin negotiates a cost-per-acquisition commission payment that an advertiser pays for a completed action, typically a customer sale.
Awin then charges an additional percentage on top of the commission payment as its fee. There may also be platform access fees on top of these payments.
As an example, a retailer may decide to pay 5% of the value of a completed purchase to a publisher.
Awin facilitates this relationship and tracks the transaction, paying the publisher.
The business then charges a percentage fee on top (an override), which is a percentage of the commission.
You are liking the sound of being an affiliate marketer and want to know how?
Check out the link below to find out all you will need to know, on how to become a successful Affiliate Marketer.
Would love to hear your thoughts about this post or this site in general.
I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
Kind Regards Shane.
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