Tips For Making Your Website User Friendly

There are not many web sites that are easy to use. What most of these web sites lack is a website that is user-friendly. Since having a website I have found the hardest part of a new website is getting actual people to look at my website.

Coming up with the new post’s idea’s seems to be the easy part, but it will never be a success if i am the only one reading my work.

I have been researching some of these problems and here are some of the things that may work for you. Only a properly designed website is the key to attract visitors and to make them keep coming back.

User journey

First Contact:

Don’t forget that your website is often the first point of contact.

Therefore it holds the key to creating the first and most often the most important impression of you as a business.

First time visitors cant judge the way you do business, they can judge you by your website design. So how do you catch their attention?

By having a well-designed website.

Also, you must not forget that traffic retention is equally, if not more, important than driving high traffic to your site.

After all, their is absolutely no use of spending all your time and money on building a 100-page site and spending big bucks in advertising through some strategic internet marketing services company if visitors don’t like to stay on.

Here are some simple tips for keeping your site a user-friendly one that brings in and retains new customers.

User experience

Website Design:

Keep it simple with no flashy opening graphics.

People searching for products or services do not want to wait while these graphics load and play through.

They will probably have gone elsewhere before they get to the nuts and bolts of your site.

Text based sites load faster, are more search engine friendly and are more likely to contain information the visitor is searching for.

Base your site on plenty of good text and keep the graphics to the absolute minimum required to do the job.

Website Content:

Good quality content is a necessity if your site is to perform well. So what makes good quality content? Firstly it has to be well written from the point of view of grammar and punctuation.

Secondly it must contain information into which your keywords can be embedded. Telling people how marvelous your products or services are is not good quality.

Telling them what the likely benefits are to them is good quality and a better sales pitch into the bargain. Put yourself in the position of a visitor.

Does your site tell them how to solve their problem? Is it informative and easy to read? It should be.

Website Structure:

Produce as many pages as you can.

The bigger the better.

Search Engines give a preference to sites with large numbers of pages.

Plan a straightforward navigation path through these pages.

Make it simple for people to find what they are looking for on your site and easy to click through onto different pages.

It Should Load Fast:

Your website should be fast loading.

You can achieve it by using more text and fewer graphics.

It Should Have Easy Navigation:

Website must be easy to navigate so that people should easily and quickly find what they’re looking for without scrolling down each page.

Its important to link pages in a consistent, well-thought-out manner so that users can easily navigate in-between them.

Most visitors would leave your site if they have to click too much to get what they want.

Remember a normal Internet user doesn’t like to waste time.

So put the content on scroll-able pages with quick navigation links so that people can jump to any section while being on the same page.

Put yourself in visitors shoes and think what you want this site to deliver and try to fulfill this expectation.

Ensure that your navigation and related content use keywords which are most searched, as popularity of a particular keyword related to your business reflects what a visitor wants.

Use Graphics Sparingly:

Graphics does add glitter to your site but they should be used where they are absolutely required.

Otherwise, they might distract visitors from important concepts on your site or take too much time in downloading.

Use Colors Selectively:

Use suitable colors which magnify your product otherwise your copy will be difficult to read and few people will bother reading it.

Don’t Let Pop-Ups Irritate Visitor:

Do use pop-ups as they can be an effective way to get a higher response from visitors, but you shouldn’t overuse and abuse them.

Pop-ups should be used to offer something of high value to your site visitors.

Fast Downloading:

The above mentioned is equally true for this point people don’t wait while surfing on Internet.

So avoid flash intros or bandwidth-hungry graphics as much as possible.

Try making your site as lean and nimble as possible to ensure fast downloads.

  • You have products or services you want to sell?
  • You want to use the internet as your main publicity vehicle?
  • So you want a website?
  • You want to sit atop the rankings for the search engines?
  • You want loads of visitors to your site?
  • You want a high conversion rate from visitors to paying customers?

We are all in that situation and it is possible to achieve all of these wants by following a few simple rules.

1. Review Your Goals and Markets For Your Site:

  • Do you have compelling benefit statements, testimonials, case studies?
  • Does your home page appeal to each of your target markets and audiences?
  • Does it effectively direct them to appropriate areas of your site?
  • How compelling are the “calls to action” on each page?
  • How can you take your online business to the next level?
  • Is your site making the best use of available technologies?
  • How will you stay on top of online developments in your field?
  • Does your content effectively position the expertise of your business?
  • Are their media or public relations outlets that you could tap for wider promotion?
  • Are you taking full advantage of “real-world” opportunities to promote your site?
  • Does your business offer other services or customer support functions that you could provide online?
  • Are their further efficiencies that you could achieve?
  • Review your contact databases and your use of e-mail to support your marketing.
  • Do you have clear opt-in and privacy policies?

3. Review Your Web Traffic Reports:

  • Are their any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
  • What are the top exit points from your site?
  • Where are you losing conversions?

Conclusion:

Your sites credibility is also one of the factors which decide its usability which can be achieved by having an About Us and a Contact Us page.

Many people would like to contact you while visiting your site so to be assured you’re a legit business.

This is by no means an all-inclusive list.

I am sure their are many more great ways to make your website user-friendly.

Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

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2 thoughts on “Tips For Making Your Website User Friendly”

  1. How sparingly graphics should be used? Should I limit them to just three on my site? One on the featured image, then two on the content area? 

    I ask this because I noticed by myself that I am getting distracted from the main point I’m driving because of image overuse. It was a mistake on my part for believing what is said by a guru that to break large blocks of text, I should use graphics in between. But later, I realized they are distracting the readers from getting the main point and I learned about that when they started leaving comments that are not related to the main point I’m driving in the blog post.

    Reply
    • Hello Gomer, Thank you for reading my post. 

      Appreciate the question you have asked. 

      Important that the Images are relevant to the topic. 

      3 Images would be enough in the body and of course one in the header. 

      Video if applicable to the topic.

      Images are best places to the the right of text not to distract the readers eye.

      Regards Shane.

      Reply

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