The Importance Of Building Your Email List

Email is considered to be the most effective marketing channel with its return on investment (ROI) of $39.40 per email.

This is hard to ignore.

The number of email users worldwide is forecast to rise to 2.9 billion by 2019.

The number of email users in the US was projected to grow to 254.7 million by 2020.

Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.

If the above stats have not convinced you the importance of building your list i dont know what will.

Read on to learn how to build a list pronto.

Email list building is like this in that you must continually be monitoring your results and take alternative actions to create different results.

The same goes for sign-up list building.

Make your website traffic work for you, by building your own email list, the costs are nominal.

Compared to all the new email list members you’ll gain with this simple list building strategy.

Bottom line is that you should be building your list before you start promoting anything online.

Many new marketers don’t get to building their sign-up list until a year or two after they start online.

I’m hoping to model good list building, tactics and grow subscribers quickly.

If you have read this far, then obviously you are a value-seeking list builder who is looking for a real, legitimate list building, process.

Email marketing tips

My Recommendation:

Choose a “broad” topic you are interested in and begin building a list of users interested in that topic.

Even if you’re an old hand at building lists online, you’ll probably find an idea or two here that will be new to you.

For the novice beginner or the seasoned veteran; e-mail marketing strategies, list building, techniques and programs.

In yet another aspect, the method includes building a list of media elements which can come from a variety of sources.

Try several approaches, or elements from various approaches, until you find the list-building techniques that best complement your brand strategy.

Here you will discover tips for building such a list, and new ideas for optimizing it through marketing.

The term sign-up should already be familiar.

Below are some tips for building a sign-up distribution list.

This has to be the most effective method of building huge lists and converting a high percentage of sales with the customized sales page.

Give them a chance, by using some of the list-building methods that I have described.

Sign-up list building is one of the most important steps you can take in growing your business.

Here are some of the best sign-up list building tips:

Publish Your Own Newsletter:

Keep that in mind, and you’ll do a fine job of building an effective list.

Email list building is like this in that you must continually be monitoring your results and take alternative actions to create different results.

The same goes for email list building. When building your list of subscribers, think quality over quantity.

For any affiliate marketers you need customers.

It’s much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links on other sites.

Email marketing steps

Capture Some Details:

It doesn’t matter how they got there in the first place, as long as they buy, you can capture some details then and send them updates on your later offers or deals.

What about if these visitors don’t buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?

That’s where an email list becomes your best friend, and online businesses the biggest asset.

You need to capture those email addresses before the visitor leaves.

This is so important that the big name online marketers make building a subscriber list one of their main activities.

Some of the figures bandied about concerning email lists may be erroneous,

From my own personal experience, they’re not too far out, so I will repeat them here.

Go Figure:

Figures quoted for the value of each subscriber vary greatly for each subscriber per month, so the larger the subscriber list you have the more you can make each month, you do the maths for yourself.

Email marketing famously has a high average ROI—studies have put it at 3,800 to 4,400 percent.

In other words, that’s between $38 and $44 for every one dollar you invest.

There is a caveat to this, your subscriber list needs to be targeted, ie it’s no use trying to sell high heeled shoes to a predominately male audience

Sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won’t make anything.

It’s also claimed that sales increase after the potential customer has received several emails from an online business.

The extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.

So now we know the value of having an email list, how do we start to build our own subscriber base?

Use A Trusted Email Platform:

The best method is to use an email marketing platform such as which you can preload with messages ready to send to anyone who signs up.

Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series.

All good email platforms will give you some HTML code ready to paste into your web pages into which visitors can place their name and email address as a minimum.

Some will allow you to include boxes for more information should you require it.

You now need to post this code into a visible spot in your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list.

Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site.

So that’s it sit and wait for those subscribers to sign up.

Why Would They:

Hold on a minute, why would they want to sign up for your newsletter, or email series?

You need to give the visitor a good reason to subscribe to your list.

After all they probably already get enough emails from spam, friends sending them the latest joke, and other online businesses who have their address.

So you need to sweeten the deal in their favour.

One of the easiest ways to attract subscribers is to offer a gift for subscribing.

Everybody Loves A Freebie:

The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook (there are plenty available on a variety of subjects.

If you don’t have one to give away already, search in your favourite search engine) or you could offer a competition where subscribers can win one of your products.

Whatever you do, try to make it an offer the visitor will find it hard to turn down, and they will subscribe to get it.

So these are the reasons to start your own subscriber list, and an overview of how to start getting subscribers, but what sort of emails should you send as your list grows?

Obviously if you are just selling something, and want to remind visitors why they went to your site in the first place.

Then send them some information about your product(s) in a series of emails

Include a reminder of the original link so they can go back to review the sales page and hopefully buy.

Give Them Some Good Information:

There is a more subtle way though.

Information is why most people are looking on the internet, so it makes sense to make your emails informational.

Gently bring your sales pitch to the subscribers as part of the information.

If you don’t have time to write your own informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with.

Just follow the directories terms for using the articles.

These articles can then be reloaded into your autoresponder along with your additional promotional text, ready to be sent.

Once it is set up, it can be all left to run automatically.


Hopefully you will now see the benefits of using email newsletters to increase your online business, or website visits, and see that it’s not too difficult to get started.

An article of this type can only give you an overview of the basics of email subscriber lists for online businesses.

There is plenty more available online, and I’d recommend you to find out more about it, especially how to avoid spam complaints.

Most importantly, start your own email subscriber list today, and watch your business grow.

Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

8 thoughts on “The Importance Of Building Your Email List”

  1. Buodling email list is integral and germane to any marketer who hopes to become a success in the fileld. Since email marketing has become a great way through which marketers channel their work towards getting a better concerisoon rate and to create a much more better target audience, it is better to start building it immediately the website is up so that one would have a large list by the time the promotion is in full swing. You shared some nice tips into going big in email marketing here. Thanks

    • Hello Tracy, 

      Appreciate your comments. 

      The sooner you start your email list the sooner you will make money. 

      Regards Shane

  2. I cannot agree with you less concerning the importance of making use of freebies in email marketing. Since the people or audience being targeted are relatively new, it would be a good way to offer something tangible to them that would be of immense benefit to them as a start for free and that would help to establish their interest in the subordinate newletterrs being sent to them. Another thing is making use of a worthy and reputable email marketing company and Aweber is awesome as suggested. I make use of them and I can say, I have never encountered and issue with them. Great post

    • Hello Ramos, 

      Thank you for taking the time to read my article. 

      Everyone loves a freebie.

      You are on the right track if you are using AWeber for your email list. 

      Regards Shane.

  3. I have heard of the successes of building an email list and how it can expand my online business but one thing I always think about is the fear of being tagged as spam. Its something that happens with me too on my email. I have learnt a few things from this post though and I understand now how it works. Like I have seen, it is important to get going with emailing before giving anything online yet. I think I should try aweber too. Thanks for the educative and infrmative post.

    • Hello Henderson, 

      Appreciate you taking the time to read my post. 

      Spam can happen if you use the gmail , ymail type of addresses. 

      Use wealthy affiliate email to avoid going in to the spam folder. 

      Aweber i can recommend as i have been using it for over a month now.

      Regards Shane.

  4. Hi Shane, 

    I am currently into affiliate marketing as my online job. Being a newbie in this platform, i must say that I am not well knowledgeable with the nitty gritty of making my website successful. Some would say that I should promote it through social media, and others would say that building an email list is a a much better option. Looking for subscriber is really hard enough and would probably take some time that’s why an email list is important. What kind of freebies should I give? The niche that I have right now is about Affiliate Marketing but I haven’t made an ebook about it since I am new to this. I am not sure what product I can give as freebie. 

    If I prepare to get an email listing to get subscribers for my website, how much do you think I should prepare and which among e listing services is the best in giving assistance to beginners? Thank you for this informative overview that leaves me with an open mind. Hope to hear your answer very soon. Good day!

    • Hello Missus, 

      Thank You for reading my post. 

      Appreciate the comments and questions. 

      I would suggest an ebook as a good way to start building a list. 

      Getting an email list started is hard, but necessary for success. 

      The sooner you start an email the list the better.

      Regards Shane.


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