Do you want to secure a top ranking in search engine result pages (SERP)? I think every one is going to answer – Yes. Every search engine uses it’s own, very specific algorithm to index the websites.
Search Engine Optimization Algorithms
All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience.
Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing every day but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.
These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages.
It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords.
The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them. Secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.
The Title Tag
The title is the most important Meta tag of your website.
This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine.
That’s why it has to be given the utmost importance while search engine optimization is the consideration. It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business.
If the most relevant keywords are used in here, your website will sure get a boost in a search.
Most websites use their company name in the title which in fact, is not something desirable.
Because, nobody usually searches for a company name unless it is very well-known or some giant multinational. The perfect title tags should be something between 10-70 characters.
It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.
The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second.
This should be such as to motivate a click and obviously to favor the search engine indexing too. Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.
The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.
The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user.
So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.
Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results.
The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your website.
My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.
Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords.
Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.
The most heavily sought technique in Search Engine Optimization process is Keyword optimization.
At the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam””.
However, if your target keyword are not included enough, its ranking will not be optimized.
So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.
Change it Up
Use variations of a keyword like watch, watches, wrist watch etc.
They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag.
Geographical information (name of the country, city or place) may be used in the keywords.
Sometimes it plays a great role when a search is made for a location based business.
Even brand names, model name of a product can be used in this tag.
That also helps when a search is made for a specific product model or brand.
Search engines give different weights to the keywords according to their positions in HTML tags used in the content.
For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.
Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag.
Remember the same should look just relevant with the image or the hyper link for which it has been written.
The content should have included all of your keywords.
The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results
However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.
The Meta tags should be fine-tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.
Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and may result in high click through to your site.
Describes Your Web Page
These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results.
But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.
Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page.
They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page.
Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively.
Most search engines consider this tag as the primary information about the site and also a human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.
Title Tags Play Most Important Role
I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website.
When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.
The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines. In convincing a search engine that your site’s contents are more relevant than that of your competitor’s.
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Kind Regards Shane.
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