Reviews are one of the most popular ways to promote products online and it’s with good reason.
Every time a product launches there can be thousands of potential customers who have heard the buzz surrounding the launch but want to find out what the product is.
How it can benefit them and if it really works.
Before they commit to paying any membership fees.
This is great for affiliates as it means that you can build a strong relationship with your visitors.
Consequently they will be more inclined to look at your reviews next time they come to purchase a product online.
It can be quite difficult writing product reviews.
Particularly if you’ve never tried before and there are huge differences between a ‘good’ review and a ‘bad’ one.
This is why we’ve put together a few tips that we hope will help you to write some great product reviews.
Decide Where You Plan to Feature Your Review:
Do you have your own website or are you planning to start a new discussion in your favourite forum?
It may seem irrelevant at this point but knowing your audience is key to how you structure your review.
If you have your own website, think about how you are going to lay out your review by considering the following:
- Do you plan to review more than one product per page?
- Are you going to compare different products?
- Will your review be short and to the point or full page and in depth?
Once you have thought about the above, you will be better prepared to decide whether you are going to dedicate a full page of your site to each product that you are reviewing.
Whether you are going to provide your visitors with one page.
Where you’ll review several products in less detail and maybe feature a “Product of the Week”.
Whatever you decide, be sure to include plenty of calls to action for your reader to purchase the product through your Affiliate link.
Make Your Review Visually Exciting:
One of the worst things you can do is present your visitor with a big slab of uniform looking text.
If you’re lucky they might read the first line, very few will persevere and read your article through to the end.
Break your text down into easy to follow paragraphs, you can even pull out key lines and use them as captions in your review.
Make your review look eye catching by including images, banners and buttons in your review as well as different font sizes and colours.
Know Your Audience:
If you don’t know who your target audience is, you’ll struggle to connect with them and convert their clicks to your review into sales.
Before you write your review you should decide who you are aiming your review at.
Then you can think about what it is that your audience will be looking for, how you can phrase your review to make your readers feel included and involved in your content.
Say, if your target audience is affiliate marketing beginners, if you use any terminology that is advanced you should include a brief explanation or example.
The last thing you want to do is isolate any of your readers as this will result in them clicking off your page.
But Not Too Honest:
You should never completely slam a product – it’s just not good practice.
However, if you didn’t like a product, then it’s not always a bad thing to include in your review features or elements of the product that you didn’t like.
Maybe you could try to turn what was a negative feature for you into something that might benefit somebody else.
You should also be transparent about being an affiliate when you’re writing a review.
Somewhere on your page you should state that you will earn a commission if somebody clicks through your link to purchase the product.
Use Your Voice:
By writing your review in a personal manner, the reader will relate more to the points that you are raising.
Writing in an overly professional manner, that may not necessarily come naturally to you, will show in your finished review and could come across as sounding false or insincere.
Know Your Stuff:
You should always fully research the product and niche that you are reviewing.
If you haven’t got a copy of the product you can often request a JV copy from the Seller or even purchase the product yourself.
Alternatively, you can research the product by reading other reviews and summaries of the product.
If this is the route that you chose, you need to ensure that your copy remains unique and that you do not replicate other Affiliates’ work.
Don’t Try to Sell Anything:
The sales page should do this! Most people who have searched for a review on a product will have already seen the sales page.
When they look for a review, they want to know how the product can really benefit them.
They don’t want to read a re-write of the sales video.
They want facts about how they can use the product, whether the product is suitable for them.
They want to read this firsthand from somebody who has seen the product and, preferably used it.
One of the best ways to build a relationship with your readers is to make yourself available to help them.
Add an email address or contact form for your readers to contact you via.
If your readers have queries that you’re able to help them with then you immediately gain their trust.
You become a helpful figure who they can rely on to provide relevant and informative advice rather than just a faceless affiliate who only wants to make sales.
Benefits, Benefits, Benefits!!
Don’t just talk about the features of a product.
Think about what you would want to know if you were looking into making any purchase.
You wouldn’t necessarily want to hear or read about the ins and outs of how the product worked but you would want to know about how the product would be of benefit to you.
Before you start writing your review, try to list 10 features of the product.
For every feature write down how that particular feature will benefit the user.
For example, my chair has wheels – this is a design feature of the chair.
The benefits of my chair having wheels are that they enable me to move my chair easily from under my desk.
I don’t have to pick it up to move it and it doesn’t make a loud noise each time I stand up.
Read my Wealthy Affiliate Review and post your comments below.
Would love to hear your thoughts about this post or this site in general.
I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
Click on the link above to learn more about the programs available to you.
Kind Regards Shane.
Keep in mind that we may receive commissions when you click our links and make purchases.
However, this does not impact our reviews and comparisons.
We try our best to keep things fair and balanced, in order to help you make the best choice for you.