What will be happening in the world of online marketing in 2021?
Exciting times ahead for you and me.
Just like me you are reading this blog because you have an interest in what is going on in the online marketing world.
Let’s take a sneaky peak, get the crystal ball out and have a look.
Online Marketing What Is It?
Let’s start with the basics and clear up any misunderstandings.
The online world of marketing according to me is the way business is achieved in using multiple tools at your disposal.
We will talk about the current trends, please note they may have changed since this blog has been posted.
It is an ever evolving world and 2020 will be no different.
If you want to be successful in the digital marketing World, you will need to adapt to the everchanging landscape quickly.
Blogging to Vlogging which is an ever-increasing medium, and more people are watching these vlogs, more than ever before on there mobile phones.
YouTube know this and are making the best out of this situation, which means a 1.7% increase in advertising revenue annually.
This a great way to get your marketing message out there via the audio visual way, as you can understand this is a popular way to get your information.
I better get on this bandwagon real soon.
There is 1,9000,000,000 billion nearly 2 billion people who use YouTube daily that is amazing.
A statistic for the download of YouTube video’s is an astonishing 400 hours of video uploaded every minute that is staggering information.
5 billion vlogs watched daily that works out to 2 1/4 videos for each person a day.
I sometimes watch more than that depends on how busy I am.
One can take from these statistics, that YouTube is an important aspect of the Online marketing program.
When it comes to making purchases online, Google has the lion share of the research that goes in to the products or services people tend to buy on online.
Google say, on average, a customer makes 68% of there buying decision before contacting anyone.
The Internet has become a big part of the purchase process today and companies need to be taking advantage of this, if they dont it will be at there own peril.
I am in the process of learning the affiliate Marketing system through my Wealthy Affiliate platform it has been made abundantly clear that Google have the biggest share of search engine activity on the internet, and well behind them is Yahoo and Bing.
You will need to master Google and all it of its relevant tools, such as Google Analytics and webmaster tools to name a couple.
Also known as Affiliate Marketing, where you can write blogs like this one, and then you build up a following of like-minded people, and take it from there. It can be monetized in various ways such as promoting products from an affiliate programs like Amazon, Etsy or eBay, I was quite surprised how many companies have affiliate programs.
It makes sense to get people like you and me to promote there products, as you only get paid if you sell a product of the affiliate program.
AdSense is another way of making money once you have traffic to your site companies will pay for every click on adverts from your site.
I believe writing interesting content will be one of the most influential ways for online marketers for 2019 and beyond.
It will drive many inbound marketing strategies.
As per below list:
- Paid search marketing
- Social media marketing
- Email marketing
- Conversion rate optimization
Is still relevant today and will be instrumental in helping you to promote your online marketing business requirements, it has taken a little bit of a beating over the last year due to privacy concerns.
You will need to master the business side of Facebook.
The Social Media side can help you with getting customers on board.
Remember not to spend too much time on the social media side of things.
Best to be focusing on the business side of things and to start monetizing your website as soon as possible.
This is another popular way to promote your website, primarily a photo sharing app.
Instagram has the edge over YouTube and Pinterest for social engagement.
Instagram assist with better experience because of the visual content and as everybody knows images are more popular with the consumer.
Thus increasing the probability of customers coming back to you and making more sales.
Is more of a visual share in the same vein as Instagram, posting known as pinning on Pinterest.
Images and videos are pinned to there own or others peoples boards.
A common theme of pins, are used with a common concept shared between other users.
Quite easy to use and can be a lot of fun.
Ways to make money with Pinterest:
- Follow your interests, build an audience and sell to them
- Choose a company to promote, and ask for sponsorship
- Promote affiliate products
- Utilize search engine optimization (SEO) strategies to get found on Pinterest
- Create contests on Pinterest to sell your own products
Is an online news and social networking platform where people communicate in short messages called tweets.
Tweeting is posting short messages for anyone who follows you on Twitter, with the hope that your messages are useful and interesting to someone in your audience.
I find Twitter a bit more work, as you really need to have a consistent daily presence to maintain your followers who then are then turned in to your paying customers.
When you have mastered the above formats of online marketing, which could take anywhere up to 6 months depending on how much work you put in.
If you have some previous knowledge of how the whole marketing system works you may earn money sooner rather than later.
The best way to learn how all this works is to find a marketing affiliate system that helps you navigate through the online world.
I was lucky enough to come across Wealthy Affiliate a platform that was free to use.
I was so impressed with the 7 day free trial.
I went premium so I could unlock all of the features and benefits available to me.
Some of the features of premium membership, is access to 50 websites.
Free hosting, access to domain names and best of all a great community of 1.5 million wealthy affiliate members.
More than ready to help with any questions.
I Would love to hear your thoughts about this post or this site in general.
I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
Kind Regards Shane.
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