As a local business owner you wear many hats and you have countless responsibilities. You’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business. Once in a while an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google Business and Bing Places for free.
Not only can it generate targeted traffic in your area, but the listing is free. Here is another reason why you need to do this, it doesn’t matter if you have a website or not, you still qualify for the free listing.
In today’s competitive online market, anyone who is even a casual browser is aware of how important Google Business and Bing Places is to any business. Chances are, the bulk of your customers will be finding out about your business via Google or Bing, and whether you offer online marketing solutions or pet supplies, you can bet that your sales will be affected by the position that your website occupies on a list of natural Google results.
While you can certainly do your best to make a good site that is optimized for the Google and Bing search engine, there are many specific strategies that you can use to ensure that your website gets the traffic it needs.
You have what you need!
You more than likely have the equipment necessary to start an online business if you are reading this article. In most cases you need a computer and access to the Internet to get started. The cost for starting and online business is minimal when compared to the startup cost of a traditional brick and mortar business.
It’s not even close. With and online business you don’t have the overhead that goes along with most of the traditional businesses. So what do you have to do if you would like to start earning money-utilizing Google Business and Bing Places?
Do your research, narrow down the choices so they match the profile mentioned above, join, learn about your business and start earning some real cash. Many people are having great success using the access the Internet provides them.
Utilize free stuff
You should also list your small business in Google Business and Bing Places. All you need to do to get listed with Google and Bing is to go to search bar, click on the website and link your business.
Many people are turning to Google and Bing to create an online home based business. You see searches being done daily on the major search engines like Google, and Bing or many of the others for web-based business that can be done with little or minimal startup expense. If you research the web thoroughly you will find programs that utilize Google and Bing to build and online business.
Why would you want a free business listing with Google and Bing?
They are the two largest search engines online, and account for approximately 92% of the total search results. But even more important is the fact that your customers are searching for local products and services online in greater numbers. In some surveys it is suggested that as much as 25% of all Internet searches are local in nature.
You have to ask yourself, if you competitors are listed and you are not, when a prospect searches online which business will most likely end up with a new customer?
List important details about your business, including
- Business Name
- Email address
- Web address
- Payment methods accepted
- Brands carried
- Products/services offered
In addition to company details, Google and Bing both provide a map for locating your business. I’m sure most of you have utilized the mapping service of either of these search engines and know how convenient it makes finding a business. Not only can customers find out who you are, but they also can pinpoint where you are.
As I mentioned, neither of these services require a website, but when you combine your listing with a link to a website you are in position to do some customer conversions.
At this point few businesses are cashing in on local Internet marketing. For those that are the results show a higher ROI, and an improved customer conversion rate.
The future of your local business will depend on how effective you are in reaching your customers online. Getting a free listing on Google Business and Bing Places is an excellent start.
Make sure to market yourself
One of the most effective ways to market yourself online is through Google and Bing. Small business Internet marketing requires starting with a listing of your small business in the major general directories then listing them in niche and industry-specific directories appropriate to your small business.
It is a time consuming process to list your small business in the right directories, but a necessary one to ensure good rankings for your website.
The first and most obvious place to make your improvements is on the page itself. What do you offer in terms of good content? The Google and Bing search engines will search for content and through having good material on your site -articles, industry-specific glossaries and posts, to name a few you’ll be that much more attractive to Google and Bing.
Try to put yourself in the mind of someone who doesn’t even know what your service is. What questions is this person going to be asking themselves, and what should you do to draw them to you?
When you are planning to optimize your site for Google and Bing search engine, you should also remember that work should be done off your site as well. If you are in a specialized business, where competitors are offering the precise same service that you are, there is a certain cachet in being a site that is linked to, which is something that Google and Bing has decided to use as a measure of your worth.
As you can see, making sure that your website gets the highest rank possible from the Google and Bing search engines is something of a full-time job. Make sure that you understand these basic concepts before you try to revolutionize the world with your web marketing abilities.
It will take some time and effort, but in the end you have a chance at creating a business for you and your future.
Your local small business directory listing shouldn’t be too long, but it should include all the pertinent information.
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I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.
Kind Regards Shane.
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