Landing Pages And Why You Need One

All the products that you have to sell online are ready. Your mind is now set to being the next successful online businessman. Is there anything that you may have forgotten to prepare? How about you’re landing page and why you need one?

Landing pages are simply pages where customers are directed to whenever they click in a search engine.

Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.

Some online businesses would even use the homepage of their websites as the landing page for their ads.

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. If you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your website.

Why you need one

Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.

Landing pages are, nothing really different from other web pages in a particular website, especially if the website is an e-commerce site

If you want to get something more from your online business, and if you want to bring in a lot of profits, you better create a special landing page for your web ads.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.

Whenever your ad is clicked, a visitor would be directed to you’re landing page and you would have to pay the affiliate for his service.

As a seller, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.

It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.

Don’t make this mistake

Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page.

Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.

When choosing a landing page, you must always have the customer directed to that page in mind. Therefore, you’re landing page must be relevant to the keywords and the content.

It is important that the landing page can encourage your visitor to take action to purchase your product or at least provide leads for possible customers.

It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.

All you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.

Whenever your ad is clicked, a visitor would be directed to you’re landing page and you would have to pay the affiliate for his service.

Without these conversions, you actually earn nothing from the program.

Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. The only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.

Encourage to purchase

It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page.

Homepages are often designed to serve multiple users and contain links to other pages or to other websites.

The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want you’re landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer in mind. Therefore, you’re landing page must be relevant to the keywords and the content. It is also important that the landing page can make your visitor to take action that is to purchase your product.

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How To Make A Landing Page That Works

If you have ever tried to make a landing page, to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them.

A catchy heading and good content and you’re on your way to making a great landing page that can convert your customers into buyers.

Nothing is more frustrating than having a lot of traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple page that customer will land on.

Fill it with good pictures and have a good clean design and you will have a great landing page.

Pictures and pretty borders are good at keeping a reader’s attention on a landing page. You also want to keep your language simple so all reader’s can understand your content.

You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly. Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan.

  • Bold Headline
  • Some eye-catching copy
  • Bullet point of some benefits
  • Closing copy
  • Offer
  • Test conversions and make changes
  • Retest pages

Landing Page Optimization

Search Engine Optimization

Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy.

In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct the pages that are high ranked to your websites other pages. When a page points to another page it does not diminish it’s page ranking.

For the landing page to have it is best effect use whatever techniques you can to drive traffic it. Seeking out sites that will provide links to you’re landing page is a strong strategy. If you can drive enough quality traffic to you’re landing page.

I mean quality, you can maximize that pages ranking. A landing page with a high enough page ranking can assist the rest of your website with increased rankings.

This is where a strong navigation structure is vital. You want the landing pages around your website ranking and enhance your pages as much as possible. By keeping the in menu navigation to a minimum you will ensure ranking increases throughout your site.

Master Your Landing Page

In order to get ahead of the competion, most people spend so much time, money, and effort on pay-per-click campaigns, promo emails, and newsletters.

You need to create a landing web page that has good design and quality content.

So how are you going to do this?

Keep your articles clear and concise. Aside from their short attention span, most people who research online have limited time to spend in front of their PCs. Present your point in just two to three sentences, or you can write your points in bulleted lists instead of long and tedious paragraphs.

Use the landing page to provide general product information. Include product photos, item descriptions, and price per product quantity or length of service. Short testimonials from your existing customers can also help.

Do not direct visitors to your homepage if you are advertising for a specific offer. In this way, you’ll prevent your buyers from wandering away from the possible purchase or sign-up actions that you want them to take.

Utilize one landing page for every product or service. If you have enough resources, it is best that you design a separate landing page and campaign for each product or service.

If you offer a wide range of products or services, you can group them according to product or service type and then create a single landing page for each type.

Call to action

Indicate your clear call to action. Always place an Add to Cart link beside the item description and price list of each product or service.

Enter email to subscribe can work for promo emails and newsletters, or Click here to download if your service includes access to files or software.

Don’t ask too many personal details from your reader’s. Unless they’re making a credit card purchase for your products, asking for the users name and email address is enough.

You need to assure the users that the information will be kept confidential.

Design

Don’t overdo your web design

Avoid flashy signs as they can pull your reader’s focus away from the articles in your web page. Keep a consistent look and feel to your site – it helps if you use the same colors, fonts, lay-outs, and navigation buttons all throughout your website.

Landing pages play an important role in maximizing your pay-per-click ads or email campaigns, so you need to dedicate a thorough effort to keep you’re landing pages clean and usable. It can be a rigorous procedure to go through, but it eventually pays off by increasing your site traffic and sales.

Conclusion

If you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you should start creating one now.

I Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

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