How To Use Google Ads to Drive Traffic to your Website

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website.

The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content.

If you do not use the right strategies to advertise, your site would not attract the high traffic you need.

Targeting Traffic:

Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit.

Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website.

One of the most significant, and effective, of these tools is Google’s Ads.

Google Ads is one of Google’s advertising services.

How does Google Ads work?

Google Ads

Google is the largest search engine on the web receiving over 200 million queries each day through its various services.

As Google is the most popular search engine today.

Webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides.

A high ranking can mean high traffic for that website.

The search engine results page is also a great venue for advertisers to promote a product or service through ads and links.

Consequently, Google launched its Ads service, as a way for businesses to advertise products and services to a targeted audience.

Google Ads can guarantee instant traffic.

In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”.

Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Ads?

First, you have to open an account with the Google Ads Service.

Then, you should indicate your target language and country.

This is important because you would not want your products advertised in countries where your product or service cannot be sold.

Afterwards, you should now create an ad group.

This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts.

The most important step in creating a successful Ads campaign is selecting an effective title tag that will catch the attention of your target audience.

The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy.

You should describe the website clearly and accurately.

Clear Message:

The most effective advertising conveys a clear message to the target audience.

With a clear message, you will be attracting qualified leads, which can eventually convert to sale.

Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served.

Broad match is targeting keywords in a loosely defined manner.

Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly.

Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on.

A negative keyword is helpful in filtering unrelated pages.


After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure.

Google Ads recommend a daily budget for each campaign.

However, you should determine a budget that is suitable and affordable.

You should also determine the maximum cost per click.

Google will offer a recommended cost per click, but you do not have to stick with this.

Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks.

A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

PPC Conversion Tracking Is Key To The Affiliate Marketer:

It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google Ads.

You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program.

Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently.

Now, there’s a tool you can use to help you go through the program with ease and confidence, PPC Conversion Tracking.

For many experienced and successful affiliate marketers, PPC Conversion Tracking is a key to a successful affiliate marketing program.

What Is PPC:

Pay Per Click

What precisely is PPC Conversion Tracking?

It is a marketing tracking program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link.

There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you.

With the PPC Conversion Tracking you can keep an eye on the progress of your marketing campaigns.

This program is especially helpful if you are engaged in several affiliates and pay-per-click programs and have placed ads.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work.

Likewise, you want to make sure every dollar or cent you disburse in you’re advertising campaigns is wisely spent.

PPC Will Help:

With the help of the PPC Conversion Tracking, you will know accurately how many and which of your links where clicked on, how many clicked on your links.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing.

This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts.

That decision or plan of action may not be the best.

It is something not to regret about when you had valid reasons for coming up with such decision or plan.

You cannot just decide to terminate your affiliate program, just because you dont earn big in an instant.

Are You Serious:

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work.

If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure.

If it works for others, it could work for you, too.

Know whether you’re advertising techniques are effective or not, which works best for your program and which doesn’t.

Get PPC Conversion Tracking to help you know all these and you’d surely be on the right track towards success!

In Closing:

To conclude, Google Ads is an excellent strategy and tool in giving your site maximum exposure.

Nevertheless, Google Ads should not be your sole advertising campaign.

It will definitely help you find the all-important, highly targeted traffic you need.

Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

6 thoughts on “How To Use Google Ads to Drive Traffic to your Website”

  1. Many thanks to you for giving us such a wonderful article, and for the opportunity to discuss a wonderful topic through your article. I have been doing affiliate marketing for the last two years and my affiliate marketing requires a lot of traffic. And Google AdWords helps me bring the traffic I want. I can even get traffic from a specific location. I think Google AdWords can be a very important tool for people who are affiliate marketing, to drive traffic. I think this article will be a very important article for those who are affiliate marketing .And I want to share your article on my social media, I think if I share your article on my social media, many people will gain knowledge about it. 

    • Hello Shanta, 

      Thank you for your positive feedback. 

      So happy to hear you have had success with traffic using Adwords. 

      Feel free to share this post with anyone you feel may benefit. 

      Regards Shane.

  2. Many thanks to you for giving us such a beautiful article about How To Use Google Ads To Drive Traffic To Website. I’m glad I found this article. Presently my questions are cleared subsequent to peruse your magnificent guide on picking the ideal specialty. You are doing amazing work for individuals like me to enable them to develop. You put here the ideal option for creating How To Use Google Ads To Drive Traffic To Website. I have a website, so Expectation soon I will get marvelous outcomes from my specialty site. Thanks for sharing your guidelines.If you don’t mind I want to share this article on my social media and I think if I share your article on my social media everyone will know about it. Thanks

  3. Thanks for sharing a very informative article with us. It’s really helped me a lot.

    I have been trying for a few days to drive more traffic on my website with Google Ads. but I don’t have much idea about it. but after reading your article I learned a lot about Google Ads. Thanks for giving us proper details about it. You have made a very good description of Google Ads. in your article, you have highlighted all the points of Google Ads that will help us a lot. Your article really helpful for us, especially for those people who want to drive more traffic on their website with the help of Google Ads.

    Once again thank you so much.


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