How To Promote An Online Business For Free

Unless you, were born with a silver spoon in your mouth you will need to work hard. Affiliate marketing will be no different, there is no overnight rags-to-riches to be found here. When starting out in the affiliate marketing game, money is going to be tight. OK then please read on how to promote an online business for free.

It doesn’t have to be expensive, there are many free ways to market a business. Don’t be overwhelmed with the list below you don’t have to participate with all suggestions.

Try a few at a time and see what works for you and then try a few others. The good thing with these platforms once you have signed up little to no maintenance will be required. The only limits are the one’s you place on yourself.

Email Data:

Make sure that you have a way of collecting email details from website visitors. Integrate an email sign up option onto your site and begin building a database of customer particulars.

You can then use this information for a range of marketing idea’s, such as email marketing or creating specific audiences on Facebook for direct advertising. Check to see you are GDPR compliant.

Email Marketing:

You have the information, now is the time to do something with it. Set up a free account with Mailchimp, you’re allowed up to 12,000 emails per month and 2,000 subscribers.

To succeed in collecting emails, create a free report or e book that will help people in your industry or niche. Over time build a relationship with the customer by the way of a drip-fed campaigns using a system like Aweber, Get Response, or Mailchimp.

Email marketing has proven to give the best (ROI) on your dollars spent. Mailchimp is free i know but a big but on this one. Worth considering a paid service asap. Check out my posts on email marketing it will you more detailed information.


YouTube For Business

YouTube is to be ignored at your own peril. The appetite for video consumption is at all time high.

Get on board the YouTube express; who knows you may be the next big thing.

It also makes for highly shareable, marketable content – put it on your website, social media, and include in your emails. I have started making video’s on YouTube.

I am using my phone until i can find a suitable camera set up. YouTube offers a great resource for marketing your business on the web.

While you may find some obstacles at the start for building your audience, if you begin creating useful video tutorials, over time, you will build a channel.

Don’t expect to make money straight away. It is like a game of chess you have to make the right moves to win the game.

Facebook:Facebook For Business

Social media is one of the most valuable marketing tools out there.

It’s Free:

I would not sign up for every social media platform available, concentrate on the one’s that suit your business.

Using business accounts on social media platforms like Facebook and Twitter is free. The use of social media into your marketing has its upside if that’s where your target market is.

Providing content and interacting with your customers and influencers on social media can promote your brand and put your business in the spotlight. Remember if this is not where your customers are don’t spend too much time here. You will get nothing done.

Twitter:Twitter For Business

Twitter is not easy to master. I can say it’s not for everyone, but worth giving your best shot. You will need to be an active twitter er.

Make sure you respond to customer feedback, retweet the best user-generated content, and offer genuine input.


Instagram For Business

Instagram is becoming a giant among the social media platforms. Remember that it’s a visual platform, content that looks amazing is key.

Be sure to comment, like and engage with other people’s posts as much as possible in order to get yourself out there in the beginning.


Pinterest For Business

Pinterest isn’t for all businesses, but can work really well for some.

The platform has one of the highest conversion rates in terms of converting users into customers

This is the one i use the most and of course enjoy doing so.

Find your favorite and focus on that one particular platform.


LinkedIn For Business

If your business is a B2B company, be sure to have a strong presence on LinkedIn.

It’s also a great place for building your network.

The same rules apply to LinkedIn as other social platforms – engage with relevant people and offer genuine insight.

LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message.

You can promote your content through LinkedIn groups as long as you don’t come across as spammy.

It’s best to add value to a conversation or discussion before trying to drop your links.

LInkedIn groups are also a great way of contacting people who you might not have mutual connections with.

You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances.

Share updates often in the group, and be sure to stay in the spotlight without oversharing.

Google Posts:

Google For Business

Best to publish regular updates to Google Posts for greater visibility in the search engine results pages.

Posting on Google lets businesses share your content with people that are relevant to the search queries being inputted.

This was a new one to me learn something every day.

Influencer Marketing:

Influencer marketing for those unfamiliar with how it all works, is a business pays or offers free products to a blogger or influencer who has a high following on social media.

In return, the influencer shares your product on their social media channels.

It can be an effective way to get exposure.

The more popular influencers can charge astronomical rates, but those with smaller followings are often willing to post something in return for a free product or trial. A good way to achieve this is to offer your services as a guest blogger.

Clearly, you’ll have to have good writing skills, and it may be difficult to find a blog willing to allow you to do this, but it’s worth asking.

Google Search Console and Bing Webmaster Tools:Bing and Yahoo

Set up Google Search Console and Bing Webmaster Tools.

By using these tools, you can see valuable information about the search terms people are using to find your website.

You can also index new pages, meaning they will show up in the search engine results pages quicker.

Be sure to submit an XML sitemap, it helps the search engines crawl your site.

Submitting your listing to platforms like Bing webmaster and Yahoo puts your name in the running when people go to search for your products and services on that browser.

Google My Business listing:

Update your Google My Business listing and check that all information is accurate. Reorganize the images to ensure that only your best side is showing.

Do the same with your local listings for Bing and Yahoo. It’s also worth working on building your Google reviews, as they will help boost your rankings.

If you’re running a local business and looking to attract nearby customers to a brick-and-mortar location or offering some professional service that’s geographically-specific.

You should list your business on local business listing sites such as Yahoo Localand Google Local.

Google Local is an especially powerful way to list and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business.

Ensure that you keep this information accurate and up-to-date.

Google reigns supreme in the search engine world, best to head there first to establish your business listing and make sure all other Google listings are consistent and correct.

Google My Business is Google’s dashboard for managing your Google properties. Think of it as an interface between you and your local search presence on Google.

When operated properly, a well-utilized Google My Business listing lets Google users find you quickly and provides them access to the information they need.


On the topic of reviews, be sure to generate as many testimonials and (positive) reviews as possible, via Google, TrustPilot.

For dedicated testimonials section on your website, people trust other people. You may have to ask your customers directly.

Google Analytics:

Make sure that you have Google Analytics linked up to your site. It’s excellent to have data analysis, and be sure to spend some time understanding it all.

See how people interact with your site, and discover the most popular pages. With this information you can make considered and informed changes to your site.

Press Release:

Every time your business does something newsworthy, don’t wait to send off a press release. They’re a many media tool to use to help with publicity, and having free marketing of them is a bonus.

There are plenty of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release. Press releases aren’t going to get you instant media coverage.

A press release that’s well-written and has a healthy link profile can assist you marginally with SEO.

Forums, Blogs and Discussions:

Part of marketing your business online is to promote yourself as an industry expert and a person of authority.

In order to grow this authority, take the time to contribute to relevant forums, blogs and social media discussions.

Some people have the entire strategy of posting for SEO all wrong.

They get out there and leave spammy links, and they wonder why they’re kicked off the forums.

You should not do that.

If you’re serious about marketing your business online, when you do find an industry forum, join conversations and add value before you try to link drop.

Speak at Industry Conferences:

Another excellent way of growing your authority and reputation as an expert within your niche industry, is to speak at relevant industry conferences.

It’s a great way of getting your personal and business name known.

If you’re trusted to speak at conferences, then you’ll be trusted to offer a good product or service.


Blogging is key to growing your audience.

If you haven’t already got a blog on your website then don’t wait a second longer.

The most important way you can market your business online is to build a blog where you can post and share content that helps your customers on a regular basis.

This is a long term strategy, and it won’t happen overnight, but every body needs to understand the importance of blogging online.

A blog will help you get your name out to your potential followers.

Remember that one of the keys to blogging is to keep your content updated.

A dormant blog is worth zilch.

Having a blog as a part of your website gives you a 434% chance of being ranked higher on search engines. takes you through a step-by-step process for creating a free, simple website you can use to promote your business and connect with your audience.

Guest Post:

Guest blogging on other sites is another way of getting your name out there. Choose relevant sites to your niche.

you’re getting readers to trust you by giving valuable information when they need it, and if your readers like what you have to say, you’re growing authority in your industry.

Use Blogging Platforms:

Another way to get your blogs out there is to use platforms like Quora and Medium.

Provide quality content that people will want to read.

This is called content marketing, and it’s a great way for getting on Google’s SERPs, while also reaching large audiences through these authority sites as well.


Search engine optimization is letting google know your the new blog in town.

Keyword research, meta titles and meta descriptions are some of the things you need to learn.

I have all this information on my site in greater detail for you to read.

Not wanting to bombard you anymore than i already have.

Take your time to learn from my site on how to make money online.

Keyword Research:

keyword research is the initial stage of any SEO campaign and can help you identify what you will need to write about to get on to Google first page.

I will be leaving some links for you to help you better understand.

List Your Business In Online Directories:

Make sure that your business is listed in relevant online directories.

There are the most popular ones, such as Yell, Yelp and Thomson Local, but there are a whole host of other industry or location-specific directories.

I have included one’s from Australia as well.

If you live elsewhere find the local directories in your part of the world.

A Google search will help with that.

Make sure you add your business listing to only the directories which are relevant to your business.

Hotfrog –  is a free and simple to use business listing site that is active in 38 different countries.

It is popular in Australia, and allows businesses to share discount coupons with their customers.

also allows you to send private messages to Yelp users informing them of special deals. 46 per cent of users earn over $100,000 per annum.

Yellow Pages – You will no doubt already be familiar with Yellow Pages, which is why taking out a free listing in Yellow Pages is so important.

The site has incredibly strong brand recognition.

Foursquare is a bit different to the other online directories listed here, as it combines its directory with an active social networking site.

Foursquare users that visit your business in person can check in via GPS mapping on their phone, and comment about your business.

The site has 60 million registered users worldwide.

For Australian-specific directories, also consider listing in True Local and Aussie Web, Brownbook.

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps.

All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail.

Yahoo! also, has a big database of businesses called Yahoo Local.

It’s free, and is certainly worth the few minutes it takes to set up.

Microsoft’s Bing has a similar service that’s easy to sign up for.

Finally, make sure you are listed in your geographic area for the major search engines.

Google My Business is the first place to start.

One of the biggest advantages of Google My Business is it features your business’ exact location on a mobile-friendly map for smartphone users.

Bing Places for Business – Bing Places offer fast and free registration.

You can add multiple business locations and include photos and videos in your listing

Make Sure Your NAP Are Consistent:

That sounds complicated but it’s really very simple.

NAP stands for name, address and phone number.

NAP consistency refers to the process of ensuring that all mentions of your business feature the correct information.

Do a quick search and make sure that the name, address, phone number, and any other information about your business listed online are all completely accurate and formatted consistently.

Social Bookmarking Sites:

These websites are content sites that also operate as link submission platforms.

You can submit links to the main page and also post content, product news and images.

These platforms circulate your content to their audience and drive traffic to your site.

Reddit there is practically no topic that is off limits on this self proclaimed front page of the internet.

StumbleUpon is essentially a discovery engine that recommends content to its users.

When users sign up they specify their interests e.g. art, music, history etc, and StumbleUpon will then show each user content that corresponds to their personal preferences.

Users can thumbs up or thumbs down each piece of content to refine the future content they are shown.

Branded Email Signature:

Another way to market your business online is by using a branded email signature.

This helps you promote your business.

Remember to include social media and any other important links in your email signature.

Maybe leave a small tagline or a catchphrase about your business and its mission as well.

Rich Snippets:

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML.

Which in turn allow search engines to better understand what information is contained on each web page.

There are WordPress plugins you can use for rich snippets via’s specifications, along with plugins for both AMP and FBIA.

Considering the recent focus on mobile by Google and Facebook, for example, having AMP and FBIA articles will give you a small advantage over those who don’t, increasing your visibility on SERPs and in news feeds.


In conclusion, if you want your website to rank well and offer a superb user experience then it needs to be fast and mobile friendly.

Make use of Google’s free tools to check the speed of your website and whether it is mobile-friendly.

Any concerns should be resolved as quickly as possible.

There is so much more you can do believe it or not.

I may have probably overwhelmed you already.

Feel free to check out my as i have covered these topics and more.

I would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.

Kind Regards Shane.

4 thoughts on “How To Promote An Online Business For Free”

  1. Great Article on how to promote online business…

    Didn’t expect to see to so many strategies listed in one place.

    I must point out tho, the two most effective strategies from the list that I have personally find the most effective is Influencer marketing and guest blogging.

    I think these are the two most effective strategies to use if you are just getting started and want to establish an online presence…

    just wished you went more in-depth on guest posting as it is very important. and more importantly: IT WORKS.!

    Either way, keep up the awesome work

    • Hello Floyd, 

      Thank You for taking the time to read my article.

      I personally have not done guest blogging must look at doing so. 

      Appreciate your feedback. 

      Kind Regards Shane.

  2. Hi Shane

    Wow.  A lot of great information in your post.  It is going to take quite a while to go through each of the suggestions.  Which social media do you personally prefer?  Your Youtube video is very informative and inspires me to produce a youtube video, but I would not have the first clue how to get started.  What editing software do you use?

    I had no idea about quora or medium, Is it considered good form on these sites to use your business website URL in the post?

    • Hello Aaron, 

      Thank You for reading my post. 

      I understand what you are saying as far as to much to read. I would recommend just using a few of them as it can take up to much of your time. Pick the one that work best for your business. 

      I have only started doing YouTube and have just been using my mobile phone and doing it in one take.

      I plan on buying a new laptop with a quality editing software, I hear camtasia is good. Will need to research a bit more on video editing. 

      Quora and medium i have not used, i don’t think it will be the platform i will choose to go with. 

      I have joined Bing and Google business pages see how that goes, early days for me.

      Regards Shane


Leave a Comment