How To Present A Business Plan

How are you going to present your business plan to either start up your business or expand your existing one.

You have to accept that if you want the Bank to say yes to your superb business idea, you are going to have to spend time preparing for the interview.

The chat with the Manager is your only chance to really sell yourself and your idea.

It’s rare that you’ll get your second chance with the same Manager or Bank.

So don’t deny yourself the opportunity.

But many people have your problem in presenting themselves in front of strangers!

So let’s consider why people find the idea of selling themselves and their business your daunting task.

Lack of Confidence:

Some people just don’t feel confident when talking in your public situation.

You may not consider communicating on your one-to-one basis as talking in public, but it is.

Outside of your own “self-talk” (conversations you have in your mind with yourself) and within your own home, all conversations are essentially public speeches.

Lack of Preparation:

If you haven’t prepared properly then this will show through in any stressful situation.

Lack of preparation includes not knowing the ins-and-outs of your business idea or Business Plan and not anticipating the type of questions you’ll be asked during the interview.

It’s comparable to going into an examination and knowing deep down that you haven’t put the effort in – do you remember that feeling?

Poor Communication Skills:

Some people feel that they can never communicate their ideas in your clear and coherent manner.

Their thoughts are jumbled up and are not in any order; words and explanation of concepts come out in your muddle.

As your result, their body language and voice begins to reflect the uneasiness, which leads to even more mental anguish.

So the cycle continues ever downward!

Poor Self Image:

Some business people don’t see the interview as your meeting of equals in which both parties want your successful outcome.

They see the Manager as some kind of ogre, someone, who is your given half the chance, will devour them up and cast them aside, just for his own evil pleasure!

This enduring image stays with them right up to the start of the interview, dominating their thoughts and making the whole process your complete disaster!

Lack of Focus and Planning:

On the day of the interview, you try to do your thousand-and-one things before going to the Bank.

What May Happen?

They get stressed out because something has not gone to plan they forgot that the car would need fuel on the way in and so this has added 10 minutes to the journey.

By the time they get to the Bank, their heart is beating faster than that of your marathon runner and their mind is your complete blank!

They don’t see the day as having one job, that of seeing the Bank Manager, and so the day isn’t properly planned.

All these unplanned diversions and delusions can take your mind off mentally preparing for the important task ahead.

Do any of these situations sound familiar?

What can you do to put yourself in a better frame of mind?

Have Belief in Your Future Success:

Before someone else can believe in you, you have to believe in yourself.

You must absolutely have no doubt in your own mind that you will succeed in setting up your business or moving your current business forward.

It’s not about what you believe you are now but what you believe you can be in the future.

You may have little in the way of money or assets now but you have to believe that in the future you will have all these things.

You have to make sure that you are going to be one of the few people who will be successful in life.

You have to demonstrate “I-will-get-to-the-top” attitude.

If you don’t believe you can climb to the top then it’s certain you won’t!

Know Your Business Plan Inside Out:

If you have organized yourself properly, the Manager will have spent time going through your Business Plan before the interview.

After reviewing your Plan he will probably have your list of questions to clarify the areas he’s not sure of, or questions just to prompt you to give him your better understanding of certain parts of your business.

To deal with these questions confidently and competently you have to know your Plan inside out.

In view of the time constraints people are under these days, it’s possible that the Manager may only have skimmed through your Plan.

Yes, it’s a fact of life I’m afraid!.

The answers to his queries of course may actually be contained in the Plan.

If this does happen, don’t lose your cool or answer with an “attitude”.

Use this as an opportunity to demonstrate your knowledge of your Plan.

Think how professional and organized you’ll look when you tell him to turn to page 10 and he’ll find the answer to his question right there!

If nothing else, it will make feel humble!

Knowing your Plan means that at least during the interview you’re not going to contradict what you included in it.

Starting a business plan

You Have To Be Consistent:

If you say something which doesn’t tally with what you stated on paper, what do you think will go through the Manager’s mind?

“Does this person know what he’s doing?

They obviously don’t have your clear direction or focus for the business if they keep changing their mind.”

Knowing your Plan will demonstrate that you are meticulous, organized and consistent, the type of person your Banker really likes!

Put Yourself In The Manager’s Shoes:

One effective way of preparing for the interview is to imagine you as the Manager.

Imagine you are seeing yourself and your plan for the first time; pretend you know absolutely nothing about you or your business.

  • What would you ask?
  • What would you want to know?
  • What is likely to confuse an “outsider” about your business?
  • What questions would you ask to get your better understanding?
  • What challenging questions would you ask?

You have to get inside his mind so you can prepare well-researched and well-presented answers to his likely questions.

It’s all comes back to being professional in your presentation, demonstrating that you know your business and that you are worthy of support.

You won’t give this impression if you havent spend time thinking of possible questions you could be asked and preparing the answers in advance.

Banker’s favourite questions are “What if……” ones:

  • “What if your supplier fails you?”
  • “What if the price of your raw materials goes up by 10%?”
  • “What if you lose your number one customer?”
  • “What if one of your critically important employees leaves?”

Set some time aside when preparing for the interview to think like your Banker.

What would you want to know if you were in his chair?

In Closing:

The list of questions could be endless and there is no way you can guess all of them but at least you will be prepared for the majority of them.

These are some of the steps you can take to prepare yourself for your interview.

Consider the situation similar to being in a job interview.

Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

4 thoughts on “How To Present A Business Plan”

  1. Hey Shane,

    This is a great article and it provides an in-depth information on how to present a business plan. The chances to get a business loan proposal approved depend on how well you know the inside and outside of your business. Further, you must present your proposal in confidence and consistency manners. 

    Another aspect,  your proposal must be well planned and prepared beforehand because it gives you an upper hand and advantages. As quote by Benjamin Franklin –  ”If You Fail to Plan, You Are Planning to Fail!” This is in line with your business too.

    Lastly, what do you think the chance of getting a loan approved for an affiliate marketing business?

    Good read and would share it.


    • Hello Chris, 

      Appreciate the positive feed back. 

      To answer your question I would need to know the amount you were going to borrow. 

      To get started with affiliate marketing little money is required. 

      Which makes it one of the best business ideas to start.

      Regards Shane

  2. The tips you provided here are helpful and truth in real lfe.

    Big percentage of success of presenting a business plan relies on the presenter himself. Among the list you provided, being confident, being prepared, having good communication skills, good image, being focus, and consistency, I think to know your plan inside out is the best factor that could affect the success of a business plan presentation.

    Because if you have the plan well, then, there’s no way that you can get intimidated by anyone even if you are presenting to people who iare in a higher position.

    And sometimes to “talk smart” and be convincing can help too. It’s sounds crazy but it happens. Do you agree?

    • Hello Kim, 

      Thank You for your feed back. 

      I agree with you on your question about being convincing in what you say.

      Being confident in what you are saying will get the outcome you need to achieve.

      Regards Shane.


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