I have been seeing the word podcasting floating around the Internet for a while. However, it never really gave me any information about Podcasting. Yes, my curiosity got the better of me. I decided it was time to find out more about podcasting, and learn how to Podcast and if it could help my business.
Most importantly, how much I would have to spend to partake in this new technology. How can I grow my business and capture my fair market share?” Our answer is quite simple, “Build yourself a base of prospects and work that pipeline relentlessly and efficiently.”
What is Podcasting?
Podcasting is simply a web blog that is in an audio format. And the audio portion is presented by way of an MP3 file. In essence, it is your own radio broadcast, relating to anything you want. The transmission of the podcast is through an RSS (Real Simple Syndication) technology.
Podcasting uses an XML-based technology called RSS (Real Simple Syndication). Content publishers (Podcasters) describe new content in an XML RSS file which includes dates, titles, descriptions, and specifics links to the.mp3 files. This “automatically” generated file is referred to as an RSS feed.
Prepare yourself for your first PodCast presentation.
1. Research The PodCast Element
Learn precisely what Podcasting is all about and how it works. I recommend visiting http://www.google.com and typing, “Podcast Radio” into the search field.
2. Physically Search Out Only The True Professionals
Create a list of those Podcasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list, call them on the phone and pick their brain(s). If you cannot locate an actual telephonic point of contact, I strongly urge you to wipe them from your list. You want to do business with those that believe in “touching” their market with more intimacy and one-to-one personalization rather than just an email. Remember, you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership (friendship) is your objective here.
3. Discover Your Passion
What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your “WHY”!
4. Develop Your Plan & Work Your Process
What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?
5. Make Your Podcast Happen!
As you roll out your “new-to-you” adventure, don’t expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one.
Listen to other Pro-Podcasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. (I do it everyday!)
6. Finally… No Excuses!
If you “really” want to crank up the heat on your marketing efforts, then Podcasting will give you the significant marketing advantage.
Others will talk about it, but never make their move.
You, on the other hand, will accept no feeble excuses and get working on your very first Podcast right away!
How Can I Use It In My Business?
Let’s say that your site is based around a niche market, say Yoga. You could base your podcast on your niche market, supplying them information and tips about Yoga, with an audio, and then tell them to follow up to your website or blog, for that matter, for additional information.
What can audio do for your business? It puts a voice behind the website, and makes you a real person. And, by also supplying the same information, with follow-up material in your blog, you have made a connection. You are now a real person, with a real voice.
Interviewing For Your Podcast
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.
Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.
1. Prepare for the interview. Make sure to do background research on your subject. Background research includes the 5 Ws and H (Who, What, Where, When, Why, How), previous media coverage that your subject has received, and obtaining bio sheets if applicable.
2. Prepare your questions. Write down your questions in advanced and make sure to organize them in a way that flows.
3. Prepare to listen. When newbie interviewers have the questions written down they tend to not listen to the answer that the person gives. They just ask a question and move on to the next question. But when you truly listen to the answers, you’ll come up with more questions that will add depth and excitement to your interview.
4. Prepare your guest. You’ll get a much better interview if your guest is prepared as well. Before you start, be sure to inform your guest of the types of things that will be discussed. Don’t give them each question word-for-word because that will give your interview a scripted tone. However, given them a basic overview so that they can prepare.
One thing to remember is to always maintain control of the interview. Don’t allow your guest to ramble.
Make sure you ask open-ended questions. Avoid questions that begin with do you, have you, would you, could you.
Avoid asking leading questions. Take your opinion out of the question before you ask. For example, if you ask Were you excited about the tour you’ll either get a yes I was excited or no I was not excited. The guest will be focused on the word excited. But if you ask How did you feel during the tour? you’ll get a much better answer.
To conclude, its always good to be open to new technology when it comes on board the Internet, and to see if it can work for you and your website. Sometimes it won’t, but other times, it may be what you need.
And remember, people have their own internal comfort zone to retrieving data for themselves. Some like eBooks, while others prefers books. Some like to read, and others like to listen. So you see, if you can give your visitors the best of both worlds, you have a better chance of making them a customer and/or a return visitor.
I have illustrated only a fraction of what you must know before you go piling into your Podcast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an ongoing, money-generating Podcast production for all the world to hear and take notice!
This is my third in a series on podcasting feel free to read all of them and leave your opinion on podcasting.
All the best Shane.
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