How To Network Your Own Business?

You may think operating a business from home is easy, exciting, and filled with opportunities that you may never experience if you work for someone else.

Without the expectations of going to work every day, still thinking the money will come fairly easy.

This article will look at both the positives and negatives of networking your own business.

Networking for success

Network Your Business:

An important part of working from home is letting others know you have a business and this is done through networking. Network marketing is not always easy for everyone.

There are individuals who are very natural at talking with others and find it quite easy to be in a room full of strangers and talk about what they have to offer. Then there are those terrified of the idea of network marketing and would prefer to stay home and pay someone else to do this portion of the business for them.

Network marketing does not have to be a horrible experience for you and you do not have to have a panic attack at the thought of attending one. When you prepare for network marketing and do not go in with your eyes closed, you will find that it will make an enormous difference in the productivity of your business.

Build a Network:

Network marketing can be beneficial in building resources and contacts that you can have at your fingertips to propel your business forward.

Decide in advance how many people you want to talk to and do just that. If it is your first time, you may only want to talk to three people. Although once you are there, you will probably find yourself relaxing and notice that you came home with more than three contacts.

Do not forget the business cards of the people you meet. In the excitement, you may forget their names. It is a good idea to jot down some relevant information on the back of the card to help you remember why or why not you like that particular contact.

Laptop networking

Word Of Mouth:

In order for your home business to be successful, you have to make your presence known. You can do this through advertising and word-of-mouth. However, staying inside your protective home and never letting anyone knows who you are will not generate many clients or bring an increase in your profits.

Go out, have coffee, and talk to others about your services. Walk into businesses that you think will profit from your services and let them know what you have to offer.

Do not discount your sphere of influences because it is from this circle that your business will grow.

Cultivate a Network:

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be give and take notice the emphasis on give.

Networking shouldn’t be viewed as events where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

OK, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done.

Engage in networking

Join Relevant Groups:

Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time and money.

Just be clear about what you’d like to get out of this or any other group. If its to find prospective clients or referral sources, then you need to be networking where those resources can be found.

When you find a group or two, join and go to all the meetings you can. Dont go just once or twice expecting things to happen and then if they dont quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

Visible Networking

Get Involved – Be Visible:

Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, you’ll get more opportunities to establish connections and get to know some of the contacts you’ve made even better.

Secondly, the higher the visibility you have in the group, the less you’ll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization.

Keep your circles of contacts informed. Dont just assume that running in to someone once a month or even once a week will cause them to start doing business with you or sending it your way. You need to let them know what’s going on when you’re not at that particular group in order to inform and educate them.

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn’t this just make sense?

Give More Than You Get:

Work at giving referrals and sharing valuable information. That’s right, you need to be willing to give before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you dont have much of value to share with others besides your business and what you provide. Part of the key to getting good at giving is to not make assumptions.

For example, dont assume that some basic resource (e.g., a website) that you’re aware of is familiar to someone you might be talking to just because they are the expert in that field. Be willing to ask if they know about the resource and ready to share if they dont.

Want to get better at actually giving referrals? Heres a simple question to ask someone you’re connecting with. How am I going to know when I meet a really good prospect for you?

Just the fact that you are willing to explore giving will elevate your know, like and trust factor.

Netwotking people together

Quality Over Quanity:

Focus on quality, not quantity. It’s not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what’s important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

In Closing:

Be persistent, but be patient. The goal of a networking event shouldn’t necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured.

Dont approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you’ll eventually be ready to reap what you sow.

Would love to hear your thoughts about this post or this site in general, and I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments. I’m happy to help any way that I can.copywright

Kind Regards Shane.

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10 thoughts on “How To Network Your Own Business?”

  1. Great content. All these points offer great insight into what makes up an efficient network. Thank you for sharing this. Recently started out on my online journey and I know I’ll need some sort of network if I’m to make it someday. This offers some stepping stones as to where and how to begin. I’m grateful for this. 

    • Hello Codjoe,

      Thank you for reading my post.

      You will make it no doubt about it. 

      Just never give up that is the only way you won’t make it.

      All the best.

      Kind Regards Shane.

  2. Wow, you come up with a brilliant post on how to do networking. The truth is that with a business like this, or with a marketing of this sort, there is usually some amount on pressure and it makes us what to just propose what we have without first calming down to explain how this is both a big benefit to those we met and to us as well. Meeting this people like you said can be exciting so I ha e to remember to jot things down. Nice work!

    • Hello Riley, 

      There will always be pressure. 

      The pressure you put on yourself and outside pressures that can be hard to control. 

      Just do the best you can there is no rush. 

      All the best to you. 

      Kind Regards Shane.

  3. The reason most people fail in network marketing is because people are not willing to engage in the hardworking of having to develop their own networks and to diligently work till they can get the right audience to build their network around. This is a very helpful piece and one that would guarantee success on the path of anyone willing to engage in the process of building up and calmly developing the right audience as network. Thanks for the rather great tips. 

    • Hello Ella, 

      You are 100% correct in your comments and I really appreciate you taking the time to understand what I have written.

      All the best in your endeavors.

      Kind Regards Shane.

  4. Great tips on networking your own business which I think is one of the most important steps into succeeding. I think getting started is the hardest part, but once you know a little circle of networking contacts it will be easier to expand that circle. But nowadays with social media I think this is getting easier, you can easily find relevant groups you can join and network online. I like your tip of giving more than you get, I feel that the more you give the more you will get in return and this resonates with me deeply.

    • Hello Son,

      Appreciate your positive feedback that you have given to me.

      There is so much to learn in Networking marketing in general. 

      Keep up the good work.

      Kind Regards Shane.

  5. Hi Shane! There are very useful pointers here. For example I was trying to produce more by neglecting quality and your post has something directly pointed at me.

    I have also understood the importance that word of mouth has. But I haven’t been using it as I should. When recalling how efficient word of mouth can be, I remember the historical impact that had John F. Kennedy attending tea parties.

    • Hello Ann, 

      Thank you for taking the time to read and comment on my post. 

      Happy to see you have found some insightful information from my post. 

      Wishing you all the best for the future.

      Kind Regards Shane.


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