How to Advertise with Pay Per Click

Both Pay Per Click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site.

There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.


pay per click

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective.

One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The Downside

Is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth.

You can compute this value by dividing the profit you make on your website over a given period by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

Good News

The key  to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Jaaxy provides an online tool that will give you the data on how often particular keywords are entered into their search engine.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site.

You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to ensure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember when you pay too much per click to make a profit, you are in essence losing the bidding war.

Don’t Lose

pay per click 1

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also ensure that your pay-per-click campaign is a success.

Google Ads

Google had established its supremacy among the ranks of search engines being the most preferred and most popular search engine on the web. In 2000, as Google won the race over the other search engine it was also involved in creating a program that would catapult its position as a viable advertising medium and generate more revenue.

The initial advertising model that Google had developed was primarily for the use of big companies however, it later also developed the Google Ads program which offers beneficial results to all companies, big and small.


Googles Ads is a keyword targeted advertising program. The original Google Ads program was discontinued because its basic idea was to pay per impression which did not guarantee traffic to the advertiser and was not so popular.

With the overhauling that the Google Ads received in 2002 changed all of that. Googles Ads is advertising model that works on the principle of pay per click advertising.

It is keyword targeted which means that when a user searches for certain keywords that are related or present on your site then Google Ads automatically display your site along with the results of the search in a column right next to the search results.

With Google Ads, you choose which keywords you choose to advertise and hence when your ad is displayed on the search page it will display what you feel is your most relevant content.

A Guarantee

This way you are guaranteed a click if your domain name or the content appears relevant to the user. It is PPC advertising which means that you only pay if the user clicks on your domain name and hence visits your site.

Google Ads also makes sure that your ad stays at its position on the search engine page because the program Discounter reduces the price you pay per click to one above your competitor which also means that you are not required to constantly check on the position of your advert, Google Ads does that for you.

Another plus point for Google Ads over others is that Google Ads maintains the position of your ad through not only Pay Per Click but also Click Through Rate, this is essentially important because this way even the small fish have the chance to stay alive.

The company with the bigger bank balance does not win hands down; each company must strive to stay at the top. If your content is good, and your CTR is good then you can keep your place on the search results page easily.

Grow your Internet Business 

Search Engine Optimization

As you probably know, Google is the world largest search engine serving  millions of requests of information a day at the time of writing this article. With such a large user based, no wonder many internet businesses are currently making use of Google Ads to grow their internet business.

With a small activation fees of US$5.00, you can start getting high quality traffics to your website. Bidding for Ads start from a range of US$0.05 – US$100

However, it doesn’t mean that you should rush into Google Ads without any proper plans.

First determined which markets are you targeting and how you want to market your products or services. For e.g. if you are selling an affiliate product, first find out information like:

  •  Is it a global product/services that is available and delivered for every country
  •  The Language of the Target market
  •  Which countries are internet savvy and more likely to buy your product/services

Is there any payment restriction for e.g. ClickBank and Pay-Pal both have their countries restriction where payment will not be accepted. You will be wasting your money if you include those countries in Google Ads.

Next, with the above information collected, you can start to write out your Ads bidding strategy.

You will burn a hole in your pocket if you just bid for two keywords like [home business].

To lower your cost per click, try bidding for a combination of words.

For example:

  • Based business home make money online work
  • Make money at home easy home business
  • Business earn home make money online work

Bidding for ads required research, trail and error. Normally, PPC like Google Ads will have a keywords research tools which allows you to research common search words.

Try to think of as many combination of words that you think you’ll use to search for a home business opportunity. With the bidding plan in place, you should now think about how you can capture as a good deal of email address as you can when the visitors click through to your website.

The cost per click is already there and normally, it takes a person seven days to consider before they  make any buying actions.

Many PPC Marketers will have either a free marketing course with an autoresponder to capture their web visitors email address so that they can follow-up with them.


Finally, monitor your Sales Conversion result for each PPC promotions and check whether are you targeting the correct markets with those keywords which you have bid.

If you plan wisely before embarking your PPC promotion, you can actually maximize your Income against your cost.

I Would love to hear your thoughts about this post or this site in general. I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.

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However, this does not impact our reviews and comparisons.

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2 thoughts on “How to Advertise with Pay Per Click”

  1. recently began an affiliate blog and am finding the content creation an engaging challenge. That being said, I am always on the lookout for information and tools which could help me grow my business. Pay per click advertising is a beast of its own. I believe that one day I will take advantage of the service, but only once I’ve gotten a solid SEO campaign going. 

    • Hello Erick, 

      Thank you for reading my post. 

      Their is much to learn in the PPC take your time is the best option. 

      All the best for your future business. 

      Regards Shane.


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