Getting Started with Niche Marketing [What You Need to Know]

Getting Started With Niche Marketing

Niche marketing is a business model that focuses on a specific market. But just because it is smaller does not mean it is going to be very easy for you to earn money online. On the contrary, this type of business model is quite complex and it would require a lot of time and effort on your part, for it to be effective. But if you know how to make it work, you could stand to earn tens of thousands of dollars every month or more.

Before you start researching about the best strategies to implement, it is important that you know the basics. You need to know how you can get started with niche marketing so you will have a solid foundation for your Internet business.

Step 1: Find a great niche.

This is perhaps the single most important thing you need to do. If you don’t have a great niche then your chances of fulfilling your goal will be very slim. Conduct sufficient research on many niches, and choose one that gets a lot of monthly searches but with very little competition.

Step 2: Build a website for your niche.

It does not have to be fancy, and if you don’t have a lot of money to spend to hire someone to design your website, then you can do it on your own. A simple blogging platform like WordPress is perfectly fine.

Step 3: Create interesting and informative content for your site. Content is what will drive people to your website so make sure you do a great job at it. If you don’t have a knack for writing articles, you can always outsource it.

Step 4: Decide on how you want to monetize your site.

If you opt for affiliate marketing, then choose products from Amazon, Clickbank, Commission Junction, and others that match your niche and have high marketability. Pay-per-click is also a good way to earn money in a niche market, and Adsense is an excellent choice for newbie Internet marketers.

Step 5: Work on search engine optimization.

SEO For Niche Marketing

Participate in white hat SEO techniques such as guest blogging and article marketing so you can get backlinks to your site. Aside from this, work on your keyword campaign and make sure your website is properly optimized, too. There are many SEO techniques that work. The key here is to find the techniques that work for you, and once you have found them, “rinse and repeat.”

Step 6: Promote your site through Twitter, Facebook, Stumble Upon, and other social media platforms.

Facebook Logo

These social networks can drive massive traffic to your site. There you have it—six steps to building your niche empire.

How to Serve the Needs of Your Target Market

Any marketing guru will tell you that choosing the right target market is one of the most important aspects of marketing. Before you even think of how effective your campaigns and slogans will be, before you even think about how much you should spend on above-the-line or even below-the-line tactics, you have to first ensure that you have the right target market in mind. All of your marketing strategies won’t count for much if you don’t have the right target market, because choosing and understanding your target market is where it all begins.

Making sure you have the right target market is of even more importance when you choose to employ niche marketing. A niche marketing strategy relies heavily on the unique characteristics of a specific target market, and this is why you should make sure it’s properly defined.

Options in Niche Marketing

To choose the right target market when it comes to niche marketing, you have several options:

• Choosing based on demographics

Demographics are perhaps the easiest things to look at when pinpointing a particular market to serve. You can narrow down the age group to something very specific, or you can even base your strategies on something like ethnicity, location and even gender.

• Choosing based on lifestyle

Another option that a lot of people look into these days is lifestyle. There are so many differences in lifestyle that marketers can tap, and choosing a group based on lifestyle is something that a lot of niche marketers have used over the years. For instance, you can look at what hobbies they’re fond of doing in their free time. What motivates their decisions? What are their dreams and goals in life? These are the questions that will be very useful in finding the right niche, and having a thorough understanding of these things will help you craft the right strategy.

• Choosing based on attitude and personality

The attitudes and personalities of people can also be used to identify certain niche markets. People differ in their personalities a lot, and this is actually a very interesting way to segment a market.

• Choosing based on technology

You can also ask questions that are based on technology, because this will help you identify their traits. For instance, it’s probably worth asking whether they are receptive to online channels. What kind of media channels do they respond to best? Do they go on the Internet often?

Serving the Needs of Your Target Market

Once you’ve chosen your target market, a very important thing to do is to keep them interested. You need to understand the needs of this target market fully in order to serve those needs best. Even if you already have a defined target market, your market research shouldn’t end there. This means that you have to keep yourself informed about what your target market is doing and what their current situation is. When things change, you also have to respond accordingly and change your strategies to go with the times.

How to Succeed in the Niche Market

There are young people who have become Internet millionaires even before reaching the age of 30, and anybody who has made the decision to earn money online would certainly like to know what these guys did to become so filthy rich.

Due to the vastness of the Internet, there are so many ways for people to earn a decent income from it. You can build a website (or websites) to sell a product or service, or monetize it through affiliate marketing, Adsense, lead generation, or even by selling advertising space. Once you have plenty of traffic going into your site, then you could very well start earning money from it.

If you want to become an Internet Marketer, it is best to focus your time and effort on a specific market. Studies show that niche marketing produces better results and is less costly compared to mass marketing.

Think of it this way. If a customer were to buy a Gibson guitar, and he had to choose between a store that sells all kinds of electric guitars and another store that sells only Gibson guitars, then he will most likely go to the latter because it offers exactly what he is looking for.

Undoubtedly, niche marketing has become one of the hottest money-making ideas today. But the thing is, becoming successful in niche marketing takes more than just realizing how effective it can be.

Most of us know there’s a fortune to be had in this kind of market but the reason why most people never succeed in it is because they don’t know the first and most crucial step in niche marketing and that is—choosing the right market.

If you want to know how you can succeed in niche marketing, here are some strategies that you can follow:

1. Find the right niche.

The key is to be able to choose a topic based on any or all of the following requirements:

• It should not have too many competing sites.

• It should be something you know or care about.

• It should have a good monetizing potential.

2. Once you have chosen your niche, exert effort in knowing what the market’s needs are.

Find out what your potential customers are looking for, and customize your site to meet their needs accordingly.

3. Strive to continuously improve.

Testing your niche market will prove to be an invaluable strategy that will win you lots and lots of customers in the long run. Study your competitors’ websites and the techniques they use to win customers. Compare them to your own marketing efforts and make the necessary changes so you can stand out.

Niche marketing is extremely profitable but only if you know the right strategies to use. You will probably make a few mistakes now that you are still starting up, but the key is to never give up. Find out what your customers need and develop ways to cater to these needs, and in no time, you too will succeed.

Niche Marketing: Targeted and Cost-Effective

Any business owner knows that to succeed, it’s important to look at the overall marketing strategy and how products and services eventually reach the right people. The world of consumers is a complicated one, especially these days when there are just too many options.

A typical visit to any supermarket will expose you to so many brands on the shelves, all wanting to stand out and get a share of the consumer’s basket. With the prevalence of online shopping, things are even more competitive and complicated. This is why marketers have been forced to rethink their strategies and really come up with ideas that will make an impact in the market.

The Cost Issue

While companies really prioritize trying to find the right marketing strategy and capturing the attention and loyalty of target consumers, cost is always an issue when it comes to marketing campaigns. Some campaigns cost millions, especially if you’re targeting the mainstream market.

Imagine how much all this TV and radio commercials will cost, not to mention the billboards, the posters, and all the other promotions you can think of. Of course, everything that goes into making the product itself also costs money – research and development, packaging, and many others.

Niche marketing is a good strategy because of how cost-effective it is. This means that it wouldn’t cost you as much as it would cost to capture the mainstream market, but its effectiveness is right on the money.

Why It Works

Niche marketing is the most cost-effective solution because you will be able to focus on a specific target market. As a niche marketer, you really have to spend time understanding how this target market works – what appeals to them, how they make decisions, and how exactly they behave as consumers. Knowing all of these details will help you craft a strategy that’s solely targeted towards this niche market.

For example, if you find a target that’s based on a particular demographic or ethnic group, such as the Asian market or the Hispanic market, then reaching these markets will require you to target very specific locations and strategies.

Instead of putting out a radio commercial in all radio stations in the country, for instance, you just have to put out the radio commercial in the specific station that your chosen ethnic group tunes into regularly.

Finding the Right Market

A big part of the success of niche marketing is choosing the right target market. Even if you’re not employing the niche strategy, Marketing is really about finding the right target market and understanding that market in order to serve it best.

This applies to niche marketing especially, because once you find your niche you have to make sure that you really understand your consumers. Niche marketing is very specialized in the sense that you really need to craft your strategies specifically for that small audience, so you have to know your target consumers inside out. This makes it a bit challenging, but it’s very rewarding as well.

Understanding Why Niche Marketing Could Be the Best Solution

Marketing is a very important tool that companies use in order to reach their target audience in the best way possible. There are many ways to engage a target audience, but the tools and methods used in Marketing are very important in this regard.

When faced with a lot of competition for the attention of a certain target market, companies need to employ certain strategies that can capture this market. Niche Marketing is one strategy that companies can employ, although it’s something that doesn’t necessarily apply at all times. The important thing here is to assess the situation and really review whether niche marketing is the best solution.

Standing Out from the Clutter

To understand niche marketing better, it starts with looking at the motivation behind employing this strategy. In a world that’s laden with competition, one of the most important goals of any marketer is really to stand out from the clutter and just capture the target market’s attention.

Since there are so many competitors all clamoring for the attention of the same target market, it’s sometimes very difficult to create a strategy that’s applicable to all. This is why finding a niche market is sometimes the best solution.

For companies with minimal resources and for those that don’t want the stress and the struggle of competing with a broader market, niche marketing is the best solution. Instead of going mainstream, sometimes the best solution is to assess all the opportunities for a target market and pick one to focus on.

Finding a Niche and Sticking to It

Finding a niche and sticking to it is sometimes the best solution that marketers can employ. Going mainstream takes a lot of bullishness; you have to be willing to compete with all the other products and services that are already out there, and this is difficult to do especially if you’re new and your target market isn’t even aware of you yet.

This is when niche marketing becomes a winning strategy. With niche marketing, you break away from the mainstream and just find a niche that you can work on. To stick to it, you need to take note of their spending habits as well as the price range that they’re willing to patronize.

Focused Marketing

The beauty of niche marketing is that it allows you to focus on your small place in the mainstream market. When you target the mainstream market, the tendency is that you really have to spend a lot of money when it comes to promos and marketing materials. To capture the mainstream, you have to be willing to compete with the biggest players in the market.

On the other hand, focusing on a certain niche market allows you to attend to their specific needs better and will really get to meet those needs head on. Because the marketing here is much more focused, you don’t even have to spend so much on your strategies for as long as you have the right niche.

An Easy Guide to Help You Find the Perfect Niche Market

Get rich quick schemes are just that—schemes. You can’t expect to start earning tens of thousands of dollars within a couple of weeks by simply buying an e-book that a lot of self-proclaimed Internet marketing “gurus” say will earn you a fortune overnight.

Earning your place on the Internet takes time and effort because there are no shortcuts to success, and if you want to make it big online, you have to be willing to go through the hardships until you discover your very own gold mine.

One of the best moneymaking methods used by many successful individuals is niche marketing, and when you have discovered the perfect topic then you can build a website around it that will either directly sell products/services, or promote them. Niche marketing has made a lot of people rich, simply because it offers high conversion rates and thus give you higher returns on your investment.

So, if you are still trying to figure out what the perfect niche for you would be, then this very simple niche selection guide will be able to help you.

The first step is to make a list of at least 5 topics. These topics could be any random things that come out of your head. For example: dog, kitchen, cell phone, bed, and children.

Then, using a keyword analysis tool, type these words in the search box one at a time. The topics we’ve chosen above are too broad so we want to be able to break them down into smaller topics, and these are what are referred to as niches. With the help of a keyword analysis tool like Google Adword’s keyword tool, for example, you will get the following terms for the “dog” topic:

• Dog breeds

• Dog grooming

• Dog supplies

• Dog training

These are still quite broad topics to be considered a niche, though if you want to build a big authority website then it might be all right to go for any of them. However, if you want a more targeted niche, you can continue to dig deeper into each of these topics. So, if you are interested in “dog training” then do a keyword search on it. You will likely get the following topics:

• Acoma dog training

• Adult dog training

• Adult dog potty training

• Aggressive dog behavior training

And so on…

If you think any of the topics on this list appeals to you based on factors such as high monthly search volume and low competition, then you can proceed to find a list of keywords for this niche that you can create content on. You should choose a niche that has a large list of keywords or related keywords so that you can build more content for your site. The bigger your site, the better.

When you have chosen your niche, the next step is to start building your website and deciding on how you intend to monetize it.


Success does not happen overnight, and you will soon realize that things will get more difficult and complicated as you go along. But this is part of the learning process, and you must not give up even when the going gets tough. Keep learning new things and acquiring new skills, and then apply them to your business. Eventually, all that hard work will pay off.

A lot of good information written above. If you get this part right you will be well on your way to a successful business. I will leave a link on how i was able to develop a niche website which was then turned into a revenue maker.

Love to hear your thoughts about this post. Please leave a comment below. I will get back to you asap.

Regards Shane.

14 thoughts on “Getting Started with Niche Marketing [What You Need to Know]”

  1. Excellent article on Niche marketing and the opportunities it poses. I particularly enjoyed the recommendations on promoting the site via social media platforms. I currently do not do this and so will loo to adopt this in my business strategy.

    For me, thinking of a niche seemed daunting at first. I had a number of interests but couldn’t seem to focus on a particular niche area. If I had followed the steps you have described I would have been able to target a niche far more effectively than the early generic approach I took to Niche marketing. 

    Anyone reading this, I recommend following these steps above! You will truly see a remarkable difference to your traffic and revenue!

    • Hello Ben, 

      Thank You for the postive comments.

      Picking a niche can be difficult for the beginner. 

      If this article can help someone to choose the niche for them that is great. 

      Regards Shane.

  2. Designing your own website is the best part I never thought even for one second hiring someone to do the best part for me. However if you don’t have the time or whatever the reason is as long as you are happy with the outcome after you chose your niche! This should be something you are passionate about, have experience with and can reach your goals easily with. These are good tips for promoting and very useful content!

    • Hello Trevor, 

      Thank You for reading my post. Appreciate the feedback. 

      Good to hear you were able to get some good information from it.

      These are some of the ways you can do things in picking a niche. 

      Regards Sahne.

  3. Thank you for that amazing post!  There is so much good info in there, where do I start?  The post was very well written, and the clean background made reading easy on the eyes.  You included a video that was on topic to help prolonged reader engagement, which was also a nice touch. Very classy post. I could learn a thing or two from how you did this!

    • Hello Ken, 

      Thank You for reading my post. 

      Appreciate the feedback.

      The longer you are in the affiliate marketing business the more you learn. Sooner or later you see what other people are doing and take it from there. 

      Regards Shane.

  4. Hello Shane,

    I have been working on Affiliate marketing for years. I really like your article. Especially your step by step advice is very very important. I think that the people who are interesting in affiliate marketing want to take note of your advice before starting out. If they follow up your guide as you mentioned below,

    1.Find the right niche.

    2. What is your target customer in the market

    3. Continuously improvement

    – to get traffic

    – to make your website design better

    – to increase your conversion etc.

    I hope you will share the additional informative and captivating post about this business and we can take advantage of them more. Thanks.

    • Hello Gokhan, Thank You for your postive comments. 

      The more you know when starting in the affiliate marketing the better. 

      Regards Shane.

  5. Hi Shane, it’s a pity I never read this before I started my online business. There are certainly a lot to consider before starting out. My biggest takeaway is the study of options as they relate to the needs of the target market. If I started with one specific niche and found that I couldn’t come up with ideas for that niche and wanted to shift emphasis is there I way I could change. For instance, referring to your example, if I started with dog supplies and wanted to shift to dog breeds would I have to start all over or could I widen it and shift ? If it is possible what would I need to change ?

    • Hello JJ, 

      Thank You for reading my post. 

      Appreciate the feedback.  

      You certaintly can expand whatever niche your in. 

      So yes anything can come under the dog umberella once you become the expert in your chosen niche. 

      To clarify if you owned a pet shop and sold pets you then can sell the accessories that the pet woul need.

      Regards Shane.

  6. Hi Shane,

    Awesome article! You’ve shared a very simple and quality post on niche marketing. Before choosing to run a marketing campaign it is important to gauge how successful it could be (Finding the right market). Niche marketing can be tricky but if you know your audience and personalize your content, it shouldn’t be hard to engage with the right people successfully. I’ve learnt some very useful tips from this post. Thanks.


    • Hello Jordan, 

      Thank You for the feedback. 

      Good to know you were able to get some good information from it. 

      Regards Shane.

  7. Hello; it is a wise thought for marketers to know their target market as well as the niche that they will be going into the market with. It takes a longer time to reach your goals when you are uncertain of your niche as well as your market.

    And to make things even more complicated, there could be clutter in the market where you choose your niche. the better thing to do is some market research as well as any online marketing training that is available you should become active in those training to sensitize yourself with the way going forward.

     How easy it is for a marketer to know what the audience is talking about?


    • Hello Dorcas, 

      Thank You for reading my post. 

      Appreciate the feedback. 

      It sure helps to pick the right niche for you.

      As long as you love the niche you choose; eventually you will become successful in that chosen niche. 

      Regards Shane.


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