You need to understand your traffic analytics. If you don’t use Google analytics to track the behavior of traffic to your site, then you won’t know the answer to any of these questions.
- Who are your customers?
- Who is coming to your site and how are they getting there?
- How many of them are purchasing services or products?
- How do you know?
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
Google Analytics: What Is It?
Are you finding it difficult to keep track of your site’s performance in the search engines? Aside from having to download software that offer to keep track of your website’s SEO performance, Google now has a integrated service especially for SEO people out there concerned with their website’s performance.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your website’s success on organic and paid search results.
Google Analytics gives you better understanding on how your website’s web visitors react on your site. It gives you no-holds barred and detailed experience of your website visitors.
How Do You Analyze Traffic?
The best way is through Google Analytics. Google Analytics will let you know some key information about your traffic. One of these is your bounce rate, that is when a visitor comes to a page on your site and doesn’t explore further before leaving.
If visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your Google analytics software can do for you is check out where your visitors are coming from.
- How many typed in your address directly?
- How many came through a link on a search engine?
- How many linked to you through another site?
You may be paying for advertising on a site that is not creating any traffic for you.
Now that you know, you may cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target a similar site for link backs in hopes of getting the same results.
More Questions To Ask Yourself?
- Where do your visitors go once they get to your site?
- Are they landing on the pages you want them to?
- Are they filling out your forms or purchasing your inventory?
- How many are returning and how many come just once?
It is with this information that you will be able to use Google analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business.
In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use Google Analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
You will also be aware and know what keywords users in relation to your website frequently use. You will be educated on the best link text that brings in the most prospects.
True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your website visitors and target visitors’ preferences.
Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.
Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns.
Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URLs that facilitates the website visitor tracking mission by Google Analytics.
Some More Features:
Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:
1. Its functionality equals most expensive visitor tracking services, even if it is free.
2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads
3. Utilizing Google Analytics will help you identify the pages and links your website visitors click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.
4. Wondering the previous site your website visitor logged on to before coming to your site? Google Analytics will tell you all about it.
5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.
6. Google analytics conducts visitor segmentation. It classifies new and returning website users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.
7. For search advertising results, Google Analytics guarantees you with end-to-end visibility
8. You can even track other non-search-engine marketing media
9. Overall, Google Analytics provides you a free service on gaining more customers, if you utilize its results.
Some What Simple:
Its setup is very straightforward. You do not have to waste time waiting for results
It is quite flexible, provides great solution and a wide range of significant and valuable reports
You can login once and track all your websites if you have more than one website to track.
Google tracking makes it possible to track campaigns even on other media
You Need Not Be Confused Of The A/B Ad Testing:
Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious
You will get In-depth reports on site navigation of users you never dreamed you could have.
The best thing is it free, with so much information I’m still learning how to dissect the information. The best metric is revenue. If your not getting any of that, there is your first problem you need to address.
So as per usual i would love to hear your thoughts about Google Analytics. Have you ever tried Goole Analytics without much success. Did you learn something new today please leave comments below.
Kind Regards Shane.
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