You’ve done everything you can think of to increase brand awareness, but you’re still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads.
For many businesses, lead generation spans across multiple touch points. For your business to survive, you have to be able to generate sales leads. Here are some of the top creative ways for using social media to generate more leads for your business.
Create a Newsletter
If you don’t already send out a regularly scheduled newsletter, then you’re missing out on one of the easiest ways to generate leads for your business. Not only do you have a captive audience when you send out a newsletter, but connecting to your prospects through email is a great way to keep from getting lost in the Internet noise. You want to make sure that you place your sign up form for your newsletter in every possible place on your website that makes sense.
Create and Maintain a Blog
One of the best lead generating tools that your business can use is having a blog. Not only does this allow you to have complete control over what is said, but it also provides the opportunity to have your reader’s undivided attention. Make sure that your blog is fully optimized to generate leads by providing a sign-up section for your newsletter and by using the margins to promote your business.
Get on Twitter
If you’re not already utilizing Twitter for business, what are you waiting for? Twitter is a dream platform for generating leads because you can use it to reach out to influencers in your niche and start valuable conversations with them. The influencers followers, who probably match your target audience, will see your interactions with them and are more likely to follow you or visit your site.
Create an Engaging Video
Spend some time developing a great idea that promotes your business, while at the same time engaging your potential customers. Once you’ve uploaded your video, you can use StumbleUpon to drive traffic to your video for pennies per view. YouTube and other video sites will allow you to put links directly into your videos, so use this feature to link back to a specific landing page on your site.
Hold a Webinar
Webinars are a cheap tactic to get your message to thousands of prospects. Many services provide you with the tools to broadcast a webinar quickly. Come up with the idea that will help your customers and then start to promote it on social media, your network, and your newsletter.
These five strategies will help you drive more traffic to your company’s website and generate more leads quickly.
Generate Leads with Facebook
Facebook isn’t just a marketing tool that you can use to interact and engage with prospects, fans, and customers, but it can also be an extremely valuable tool for generating leads. If you aren’t already taking advantage of Facebook’s potential to generate more leads, here are five ways that you can start utilizing the site to benefit your business.
Share Links to Your Content
The simplest way to give your Facebook fans the opportunity to convert to leads is by using the same content that you’re using to generate leads on your company site and share links to the content on your Facebook page. This works exceptionally well if that link directs people to your landing page with a lead generation form that provides downloadable content.
Include Call-to-Action Buttons and Text
Even though Facebook no longer allows users to add call-to-action buttons to their main profile page, you can still add custom CTA tabs within it by using iFrames. You can point these to your landing pages for free ‘downloadable content and other offers and start generating more leads.
Expand Your Reach
Reach is an integral part of any social media lead generation strategy. HubSpot conducted a recent study that found that the number of fans a company has on Facebook has a direct correlation with the number of leads generated. This means that every new fan or like your company page gets increases your chances that your content will be spread to more and more people. Make sure it’s easy for people to become fans of your Facebook page by adding “follow me” buttons and links on your company website.
Add the Facebook ‘Like’ Plugin and Share Buttons to All Your Content
Along with sharing links to your content on your Facebook page, make it easy for anyone who’s reading your content to like your Facebook page and shares the content with their own Facebook network. Add the Facebook ‘Like’ plugin and share on Facebook button to every piece of content that you publish to get that extra boost of reach.
Make it Difficult Not to Convert
One problem with generating leads with Facebook is that your prospects have to leave Facebook to complete a form on your website. You can remedy this situation finding apps that will automatically convert new Likes of your Facebook page into new leads by providing them with a conversion form for an offer directly after they click “Like.”
Facebook has proven itself to be a potent marketing tool for businesses of all sizes. Use these simple Facebook strategies to generate more leads for your business to convert more customers.
Utilize Both Inbound and Outbound Marketing
According to recent statistics, outbound marketing is more effective than inbound marketing, but that doesn’t mean that you should ditch your inbound marketing strategy. If you can deploy both approaches in a balanced way, it will help to generate more leads. To make the most out of your inbound marketing efforts, personalize your email communication and get more active in online communities.
Restrict High Demand Content to Registered Users
If you create highly unique and on-demand content, it is a good idea to restrict it so that only registered users of your website have access to it. Many companies that publish their own research reports and surveys use this approach because their content is in high demand in their industry and it is a tactic that has proven to generate high-quality leads.
Offer Free Trials
Providing free trials to qualified customers is a common practice for businesses that sell online. There are two objectives for the tactic. The first is to allow prospects the opportunity to test your product to see if it will fit their needs. Secondly, and more importantly, offering a free trial is a great way to capture the contact details of users who may not have otherwise provided it.
Optimize Your Landing Page
One of the most underused strategies for generating more leads is optimizing and reducing the clutter on your landing page. Every line and link that appears on your landing page is a distraction that could keep your prospects from signing up. To generate more leads, reduce the clutter and keep the focus on your sign up form.
Change Your Bait
A recent study conducted by the Digital Marketing Association found that more than 60 percent of visitors sign up for company newsletters to get the offers. Along with providing a free product, whether it be a white paper, eBook, or other digital product, you can also change the marketing message to generate more leads. Instead of saying “sign up for our newsletter,” you can change it to “get exclusive discounts here.” Making this simple change can have a significant impact on the leads that you generate.
Implementing these lead generation strategies can go a long in increasing the number of visitors that convert to quality leads.
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Kind Regards Shane.