CJ Affiliate Review

I have only begun with CJ Affiliate in the past couple of weeks. No Commissions to speak of. Will keep you up to date on this progress as there are few negative reviews from disgruntled affiliates. I always say this is par for the course. There can be mitigating circumstances on both sides of the coin.

Company Overview:

CJ Affiliate (formerly Commission Junction) is an online advertising company owned by Publicis Groupe operating in the affiliate marketing industry, which operates worldwide.

The corporate headquarters is in Santa Barbara, California, and there are offices in Atlanta, GA, Chicago, IL, New York, NY San Francisco, CA Westlake Village, CA and Westborough, MA in the US, and in the UK, Germany, France, Spain, Sweden, India, and South Africa. Former Commission Junction competitor beFree, Inc. was acquired by Value-click, Inc. in 2002, before Commission Junction. beFree was gradually phased out in favor of Commission Junction.

On February 3, 2014 Value-click, Inc. announced it has changed its name to Conversant, Inc., bringing former Value-click, Inc. companies Commission Junction, Dotomi, Greystripe, Mediaplex, and Value-click Media under one name.

Conversant was bought by Alliance Data in 2014.

Commission Junction continues to be known as CJ Affiliate.

Is the Internet a good venue for getting online leads and sales?

Often times, online merchants are disappointed or disheartened and end up reverting to traditional media for their advertising needs.

Creating a website is not enough.

Submitting the URL with appropriate Meta tags and keywords to make the site searchable) is not enough.

Having a merchant account on your site is not enough.

The best way to get the most traffic to go to your site is through the forging of relationships with other companies.

Short of pounding the pavement or writing emails to anonymous companies who may not give you the time of day, the best solution offered by the internet today are affiliate programs.

CJ is a one of three ValueClick companies.

Together they provide complete Internet marketing solutions to its clients and partners.

CJ expertise lies in forging strategic relationships between publishers and advertisers; thereby creating an open marketplace low risk and high reward for its clients.

Commission Junction is one of the largest affiliate programs on the Internet today.

CJ handles affiliate programs for a lot of the big names, including Home Depot, Yahoo and Citibank.

Can you make money with CJ ?

Like most affiliate programs it depends on the theme or niche of your website, and how well you match your content and the CJ programs.

CJ ranks as one of the largest ad networks in the world.


Program Details and Benefits:

How does it work?

They had a simple term for it.

It was called banner swap.

Another was direct ad placement.

Publishers would include ads or links to advertisers in the content of their website (oftentimes in the form of banners).

This helps advertisers in building their brand, drive up their sales, and decrease the acquisition cost of customers.

Income and commissions are generated by what we call click through.

This means that the publisher makes money every time the ad is seen or clicked by a person.

The commission rate is often set in batches, for example, every 1,000 clicks, etc.

There are several reasons why CJ is considered one of the best affiliate programs on the Internet today.

1) CJ has a very competitive pricing scheme for their merchants

2) They pay out commissions to their members quickly and on time

3) They constantly look for ways to improve their services by increasing the benefits of their clients (or affiliates) and encourage them to help in expanding the CJ network.

CJ employs traditional affiliate commission models such as pay per click, pay per lead and pay per sale.

CJ affiliate program offers a variety of benefits to its affiliates.

Fees can be:

A fixed $ per transaction (used mainly in leads; such as $2 / transaction) a % of the commission (20, 25 or 30% of commission, with a minimum of $0.30 charged) a % of the sale (2% of sale, with a minimum of $0.30 charged)

The first is the two tier commission plan.

1) An affiliate can earn a referral commission ($2 up-front) by encouraging other webmasters or companies into joining the CJ network (assuming they are not yet members of the CJ network) once they sign up.

For example, if ten (10) people click through from your site and all of them sign up.

That means that the affiliate automatically earns twenty dollars ($20) in referrals.

2) An affiliate can earn a five percent (5%) commission on all commissions generated by their referrals.

This only applies to new accounts, and not existing members of CJ.

For example, if all ten become active members and each one generates twenty dollars ($20) in commissions each month, then the first tier affiliate will earn an additional ten dollars ($10) monthly income.

This translates into an annual income of around one hundred twenty dollars ($120) all from referrals!

Second, commissions are pooled together in one check paid directly by CJ, on a monthly basis, not by the merchants.

There is no set minimum commission per merchant.

This means that if you earn five dollars ($5) each from ten merchants in a single month, CJ will remit fifty dollars ($50) to you immediately. Also, CJ offers a centralized online commission report for all its merchant programs.

Another benefit that makes CJ so attractive to merchants and publishers is that they also offer their merchants the same two tiered programs they offer their affiliates.

This means that all merchants are also entitled to the five percent (5%) second tier commissions.

CJ also offers a variety of affiliate programs that you can promote on your site.

Aside from the big name companies, CJ has attracted the attention of many smaller merchants that are highly targeted and are focused on a particular niche.

This helps in targeting your site as well and will increase the opportunities of finding a merchant appropriate for your target audience.


Visitor Feedback:

I’ve read several comments about CJ on the Internet from forums and review sites and there seems to be mixed feedback, depending on whether you are a merchant or an affiliate.

Merchants have given glowing reports all around.

According to the merchants, CJ offers them a well-designed and well-implemented solution at a reasonable price.

From the affiliates, though, there have been a few glowing reports and quite a few not so desirable ones.

So What Did We Learn Here?

It seems to me that if your site visitors would respond to banners or text links, add some CJ banners to the mix.

Add them anyway if you have room, because experimentation is important to success in affiliate marketing.

If you have a site with content that fits or is a general interest site, there are many good programs to choose from at CJ.

In Closing:eggs in a basket

My advice is to try as many affiliates as you can.

Remembering to not put all your eggs in one basket.

Things may go pear shape with different programs for many reasons.

This is business OK, you may unwittingly have broken their rules and you new nothing of it.

By chance, it does not work out, cease doing business with them and fall back or find another affiliate program.

There is literally thousands of them.

Would love to hear your thoughts about this post or this site in general.

I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.


I’m happy to help any way that I can.

Kind Regards Shane.

Keep in mind that we may receive commissions when you click our links and make purchases.

However, this does not impact our reviews and comparisons.

We try our best to keep things fair and balanced, in order to help you make the best choice for you.

2 thoughts on “CJ Affiliate Review”

  1. Haha thanks for the article my guy! To be completely honest, I actually found this pretty helpful. I’ve signed up for a bunch of affiliate networks myself, CJ Affiliate being one of them. I actually like it, I think it does the job quite well. Do I wish it had some bigger name partners that would fit my niche better? Sure. But, I think it’s still a solid option most people could find value in. 

    • Hello Jongabriel, 

      Appreciate the honest feed back. 

      Happy to hear my post was of assistance to your development in Affiliate Marketing. 

      All the best in your future business endeavors. 

      Kind Regards Shane Lacey.


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