Amazon Niche Ideas

So now you understand the logistics of these products you understand how to set up your Amazon account, you know the steps involved in the storage and the delivery, and you are ready to start sourcing and selling your products. At this point, the next important step is to actually choose your products and decide what you want to sell.

There are many factors to consider here, and it’s very important that you take your time: the decision you ultimately make is going to dictate the course and success of your business going forward. So how do you pick your niche and your product?

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The Niche

The term “niche” is the internet marketing term you may be familiar with. In this case though, “industry” would be more appropriate. The product you sell is broadly going to fall in to a category, whether that be fitness, health, money, fashion, grooming, pets, technology, or something else.

The industry you choose should be your first decision, as it will be able you to narrow down the kinds of products you’re going to sell and who you will sell to. Keep in mind that you can likely find everything from extremely cheap items, to “big ticket” items, no matter what industry you choose.

For instance, if you choose to sell tech products, then you could sell mobile phones and phone cases, or you could sell high end computers! Don’t let this be a factor that decides your decision then.

You Know Best

Common advice for bloggers is to “write what you know.” This also applies here! If you want to be successful, then choose a niche that you know inside out will help a huge amount.

Not only does this allow you to choose products that you can appreciate yourself meaning it’s likely to appeal to other people like you, but you’ll also be able to test it more thoroughly.

Moreover, if you’re going to be content marketing and running social media accounts, then you’re going to need to spend a lot of time reading and writing about the topic you’ve invested in.

If you aren’t at all interested in that subject matter, then this is going to come across and you’ll find it much harder to become a thought leader.

Finally, if you already have a platform such as a blog, Facebook page, or YouTube channel, then of course you’re going to want to leverage that by creating products you can sell to that same audience.

Other considerations such as demographic, who buys these products, whether the product category satisfies a need or a want, and how broadly appealing the niche is. The best advice for that latter question is to choose a category that balances the line between being too big and competitive and being too focused and narrow.

Best Product

Choosing the Best Product Types Once you have your industry or product category, the next thing to consider is the actual specific product you want to sell.

So if you’re in fitness, are you going to sell dumb bells, resistance machines, protein shakes, or something else entirely. Again, this comes down to many of the same factors as before:

• Does the product make sense considering your own interests and any audience you’ve built?

• Is the product broadly appealing within your niche, without being too over saturated?

• Is this something that people really NEED or something they WANT? Is there an emotional drive behind that WANT?

Please Consider

Consider the value of a “consumable” product such as protein shake. These need to be replenished, and so if your buyers like what you offer, they can provide you with a steady, ongoing source of income! We’ll look at the individual pros and cons of specific items in terms of profits in the next chapter.

But for now, some useful considerations to keep in mind are the value of the product. A much more expensive product will require a bigger investment and will sell less frequently, but it will help you to make bigger profit in a shorter time frame (assuming it sells).

Larger items are also more expensive to ship (size and value don’t always correlate). More expensive items are more difficult to replace as well Likewise, a less expensive product will let you invest in a much larger inventory, which in turn will mean you need to handle freight forwarding less often.

A good rule of thumb is to start with a less expensive product and work your way up. This will allow you to increase your total assets for reinvesting, and it will let you gain experience where the stakes are a little bit lower.

Eventually, having a spread of different value products will make your business more resilient, and will mean you can appeal to all types of customers (it will also let you create a “funnel” of sorts). Doing a bit of market research on Amazon is also always a good idea.

Search Tool

A great tool I use is called Jaaxy. This will let you do a deep search of products to see what people are searching for and how many people are each searching on chosen products.

Once you’ve done your research and chosen your products! Think about what sells well, but also what you would actually use – and what you can really appreciate as being a useful thing to own.


Amazon FBA logo

There’s a paradox in naming your market niche. When you give people a category to put your products or services in, it is easier for them to get a handle on what you do and to remember it.

It’s also much easier for them to appreciate how you differ from other professionals in that category. In other words, by putting yourself in a category, you can also make yourself stand out because you distinguish yourself from others in that category.

I Would love to hear your thoughts about this post or this site in general. I will answer all the comments on my website personally so drop me a line below if you have any affiliate marketing questions or comments.

I’m happy to help any way that I can.copywright

Kind Regards Shane.


4 thoughts on “Amazon Niche Ideas”

  1. Yes, finding the right products is quite challenging. One of the rules I have alway had for my own sites is never to promote a product I don’t know well. But there are so many products we know well but we wouldn’t completely recommend them because they all have flaws.

    • Hello Ann, 

      Finding the right products for your customer is the real challenge. 

      Help the customer first and with that you may get the sale at a later date. 

      Regards Shane.

  2. Hi Shane,

    As I am still learning the ropes, your post is just perfect for me.

    I totally agree with you about the niche or industry as you called it. I narrowed my niche as far down as possible. The problem is I found there were hundreds of similar niches in the market!

    As I am not an expert on my niche area ( only interested) I find I can spend hours researching a subject matter before writing my blog or post. I wonder if this is the case for most people? 

    I have decided to broaden my research further by going to the library and checking out the manufacturer’s website,  instead of depending on the all-knowing goggle. 

    Once again thank you for sharing your post.



    • Hello Robin, 

      Thank you for taking the time to read my post. 

      To assist you with your niche issues.

      From what I have gathered over the years is to drill down to a specific pain point your customer may have, and help in whatever way you can. 

      Regards Shane.


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